Strongbow

Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

Criticism: cut-price alcohol

Trade leaders blast cheap booze deals

Licensees and trade leaders have hit out at the latest cheap supermarket deals that are offering alcohol for as little as 43p per pint in the lead-up to Christmas.

In Brief

In Brief

Festival refreshment Strongbow will continue its music festival involvement this year with a rebranded bar. Featuring at the Isle of Wight and V...

S&NUK trials iced Strongbow cider

S&NUK trials iced Strongbow cider

By Rosie Davenport

Scottish & Newcastle UK (S&NUK) is testing two new ways of serving Strongbow, including a draught version that dispenses frozen cider crystals into the glass.