Super Bowl

MA500

Amazing pubs with good offers ‘not good enough’

09-Feb-2018 By Nicholas Robinson

Pubs of the future will not be able to rely on looking good and providing an outstanding food and drink offer, instead they will have to give customers memorable experiences, delegates at a recent MA500 event in Cambridge heard.

Sky Sports reveals 'bumper year of sport' for pubs

29-Jan-2018 By Georgina Townshend

Sky Sports is delivering a "bumper year of sport" for licensees in 2018, including the second half of the Premier League, the NFL Super Bowl, Formula 1 and darts.

Born in the USA: how pubs can cash in on American football

22-Jan-2018 By Stuart Stone

The National Football League is becoming big business on this side of the Atlantic and you don’t have to be ‘like, really smart’ to see the American game is only going to get bigger and better on these shores

Hanging tough - capitalising on the 6 Nations and Super Bowl

23-Jan-2017 By Liam Coleman

With both the RBS 6 Nations and the Super Bowl approaching next month, now is the time for licensees to flaunt their offer of both rugby union and American football.

Making Sundays great again - inside the pub that does NFL to the max

19-Jan-2017 By Liam Coleman

Belushi's in London Bridge has spent years refining its American football offer and is now reaping the rewards in trade. Here is how a typical NFL Sunday night in the venue pans out.

Sport

How pubs can kick off a winning 2017

12-Jan-2017 By Liam Coleman

Both sports fans and licensees can look forward to a bumper 2017 as millions continue to choose the atmosphere of a pub to enjoy the sporting action, but what are the sports that got people into pubs in 2016 and how can licensees maximise those events...

Sport

Premier League worth £30,000 to pubs every season

19-Dec-2016 By Liam Coleman

A major research project from MatchPint and CGA has investigated the value of a variety of sport to pub licensees.

Making the Most of Sport - in association with Sky

Supersize Sunday with NFL in your pub

01-Oct-2015 By Kevin Cadle

Sky Sports NFL presenter Kevin Cadle gives the PMA the lowdown on the new season, including three matches at Wembley Stadium, and why it’s a sport that can really drive a pub’s business