Target Market

Interior design tips for pubs

18-Sep-2014 By Laura Seddon

From digital wallpaper to kerb appeal, architectural interior designer Laura Seddon, from Millson Associates, shares her top design tips for publicans looking to carry out a makeover of their premises

Eristoff launches wolfish identity

01-Nov-2012 By Jessica Harvey

Eristoff vodka is getting a makeover which draws attention to its wolf logo as part of a new print and outdoor campaign called ‘Bring on the Night’.

Grand Union ends private equity talks

30-Oct-2012 By M&C Report

Grand Union Group, the London-based pub operator headed by Adam Marshall, says it has ended its talks with private equity in order to focus on building cash reserves for future self funded expansion.

Facebook: Targeting your pub's page at the right people

25-Oct-2012 By Mark Daniels

It was wonderful to be invited to speak about online marketing at the Freeholder Business Conference last week, and I always get a little buzz from being able to help people spot new ways of getting more from their social media and other online channels.

£10m marketing push for VK

31-Jan-2011 By Jessica Harvey Jessica

This month, VK gets both an updated bottle design and a £10 million marketing push to boost sales throughout 2011. The campaign, which will sport...

Refurbishment: The designer publican

20-Aug-2008

Leigh Taylor was named Newcomer of the Year in the 2008 Publican Awards for her pub, the Bluebell in Henley in Arden, Warwickshire. A big part of her...

Break it down to build it up

08-Nov-2007

In the first of a new series, the MA's SWOT team leader Ali Carter gives the ailing Cask Inn, in Scarborough, North Yorkshire, a much-needed business...

RTDs: How to innovate

07-Sep-2007

One of the more interesting discoveries this year was that Young's pub company had de-listed all ready-to-drink (RTD) brands from its pub estate....

Plough's yields are on the rise

11-Aug-2005

The East Sussex pub has reaped a productive first year, but its licensees seek more growth. EWAN TURNEY reports The Plough had been a private house...

Make sense of it

05-Dec-2003

Are you attracting your target audience? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and training.To...

Older drinkers targeted by Theakston roll-out

17-Jul-2002

Scottish Courage is targeting "thirstysomethings" as part of the national roll-out of its Theakston Coolcask premium ale.The brewer is investing...

Mansfield to build on its 'laddish' ad image

01-Feb-2000

Mansfield is set to build on the success of its "Man's World, Man's Pint, Mansfield" campaign with a new burst of TV ads.The commercials, which first...