New Fosters ad.

By Iain O'Neil

- Last updated on GMT

Related tags Foster

New Fosters ad.
A new Fosters advert is to hit our television screens this weekend. It continues the theme of how far Foster's drinkers will go to in order to keep...

A new Fosters advert is to hit our television screens this weekend.

It continues the theme of how far Foster's drinkers will go to in order to keep their pint cold.

The ad for S&NUK's flagship lager brand shows two Australians standing on a beach with their pints of Foster's Super Chilled, seeking a way to protect their beers from the warm rays of the mid-day sun.

The appearance of a passing cloud provides inspiration and they instantly follow the cloud, keeping the beer in its shade.

The duo then overcome a series of obstacles to keep in the shade of the cloud and keep their beer cold.

These obstacles include walking across a beach volleyball court during a match and not stopping despite the fact both teams consist of beautiful bikini clad females.

The duo is finally shown standing on a jetty as the cloud disappears out to sea.

The ad cuts to a group of fellow Foster's Super Chilled drinkers who have already found sanctuary in the shade, under the jetty enjoying their Foster's Super Chilled.

The voiceover concludes with the familiar campaign endline, " Foster's Super Chilled. Well you wouldn't want a warm beer would you?"

Related topics Beer

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