No Saints to unveil its Wonder brand

By Mark Wingett, M&C Report

- Last updated on GMT

Related tags Nightclub

No Saints aims to unveil up to 10 Wonder outlets before the end of the year
No Saints aims to unveil up to 10 Wonder outlets before the end of the year
No Saints, the leisure group run by former Luminar boss Stephen Thomas, has added a further brand to its fledgling portfolio — Wonder — after...

No Saints, the leisure group run by former Luminar boss Stephen Thomas, has added a further brand to its fledgling portfolio — Wonder — after acquiring four new sites in the south-east.

The company, which has just opened its first site under cabaret concept Greene Room in Milton Keynes, is launching three varieties of the Wonder format — Wonder Lounge, Wonder Land and Wonder Years.

Wonder Lounge, a cocktail-bar concept, will be launched in Banbury, Oxfordshire, in July, with further sites in Sevenoaks, Kent, and Woking, Surrey, set to follow.

Wonder Land, a nightclub concept, will open its first site in Sutton, south London.

The four new sites were acquired from a number of different, unnamed parties. Finally, the company is currently searching for a first site for the Wonder Years concept, which is billed as a retro disco bar.

Thomas said he hoped to open up to 10 sites under the new Wonder formats before the end of the year.

The Wonder brand joins the Greene Room, Chicago Pizza Pie Factory, Jam House and Arena in No Saints' portfolio of already open and planned formats.

Thomas hopes to open a second Greene Room, probably in Cambridge, before the end of the year and has secured a site in Bristol for his first Chicago Pizza Pie Factory outlet.

No Saints, which operates two Jam House live-music bars, also hopes to open a chain of music venues aimed at 20 to 30-year-olds under the name Arena.

However, it is thought plans to open sites under the Oyo Karaoke name have been put on the backburner.

The company has recently taken on a former Barracuda Bar in Derby that is currently being operated "as a straightforward bar operation".

No Saints last year revealed plans to have a £100m turn-over within five years.

Related topics Marketing

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