Molson Coors invests a cool £6.5m into Coors Light
The campaign will be supported by social media and includes a giveaway of 450,000 ‘Stay-Cold’ coasters which, once frozen keep a pint, bottle or can cold.
In pubs and bars, people buying a pint of Coors Light will be given a ‘Stay-Cold’ collector card and upon buying a second pint they can hand this collector card back to the bar, to receive a ‘Stay-Cold’ coaster. People buying two pints of Coors Light in one transaction will receive a free coaster with their beers. On-trade activity will also be supported by back bar displays and POS kits.
Ali Pickering, brand director portfolio at Molson Coors, said: “Our consumers are eager to have novel and exciting experiences and we hope the Frozen Pint activity allows people to get closer to the ice cold refreshment of Coors Light.”
