Woodforde’s announces return of master brewer

Bain, who has more than 30 years’ of brewing experience, will head up the operation from January next year, following the brewery's rebrand​ earlier this year.

“I am thrilled to be returning to Woodforde’s,” said Bain. “With the recent launch of the new branding, the investment in the business, and its strong portfolio of beers, this is an exciting time in the brewery’s history.”

The new master brewer will take over from Belinda Jennings who has been head brewer for the past two years.

‘Brewing outstanding beers’​

Chief executive James Hughes said: “We are delighted to welcome Neil back to Woodforde’s. His reputation of brewing outstanding beers and his strong connection with the brewery will provide a valuable addition to our senior team.”

He continued: “Neil has a proven track record of success over his career, and we look forward to him heading up our brewing operations.”

Earlier this year the brewery announced a rebrand and ambitions to triple production over the next five years.

The reach of the company had already grown since Hughes took over the business last year, branching out as far as Cornwall and Scotland.

Less than half of total sales​

On-trade beer sales for the brewery account for less than half of total sales, but Hughes plans to change this, stating that pubs are integral to the company's growth strategy.

“It’s an important part of the market and, in the past, brewery sales were mainly in the on-trade. However, although we need to play in the markets that our competitors are playing, we won’t reduce our on-trade focus,” said Hughes.

“We wante to develop a strong identity for the vibrant beer market,” he explained.

“We have built a loyal following across the region (Norfolk) and this new contemporary look, which includes a Nelson silhouette, has its roots in Norfolk.”