City pub challenges diners to eat ‘monster roast’
The dish was called the ‘monster roast’ on the Sussex Arms’ Facebook page but is named the Sussex Sharing Roast on the menu, includes a trio of meats, broccoli, red cabbage, parsnips, carrots served in a giant Yorkshire pudding with potatoes and a jug of gravy is priced at £29.50.
The idea for the giant dish came from the kitchen and was not meant to be taken seriously as first but the pub then realised the opportunity that could be created.
Right reactions
General manager of the west London pub Rob Smith told The Morning Advertiser: “Our chef came up with the idea of a Yorkshire pudding with a roast inside a few weeks ago, in jest.
“We did one on a Sunday afternoon when it was relatively quiet and filmed it. We took it round the pub and got all the right reactions.
“With that, we went live with it the following weekend (Sunday 4 February) and sold five in the first hour or so.
“We then cooked another five and sold all of those. Throughout the day, we drummed up more interest for them.”
Absolutely bonkers
The video of the roast dinner has had 87,000 views, more than 400 shares and 851 likes on the pub’s Facebook page.
Smith added: “We asked the customers who ordered the dish if we could film it for our social media, they agreed and we videoed it and showed the chefs serving it with gravy.
“The video has gone absolutely bonkers on Facebook. We sold more than 30 of them last Sunday (11 February), which was our first day of going officially live with it.”
The dish, which is served in a paella tray, can be eaten by a single diner looking for a challenge or as a sharing option.
