The new offering from Crown Cellars includes 500 wine options, 150 exclusive lines and 23 new additions, and is supported by a newly-refreshed website for the on-trade.
The company is working with wine buyer Louise Boddington and master of wine Jonathan Pedley to add new and inspiring extensions to the Crown Cellars range, while the latest guide also includes menu creation advice, training and support, as well as UK on-trade insights.
Fruity whites and plummy reds
Selected after extensive tasting, using the latest trends and direct feedback from customers, some of the newest additions to the range include: Curious Devices Grillo, a light and fruity white; Mandorla Fiano, a delicate white with lengthy finish; and Drop Dead Gorgeous Malbec, an intense jammy, dark, plummy red with ripe and rounded tannins.
Pedley said: “We’re exceptionally proud of the Crown Cellars portfolio and each year we incorporate new additions that we know cater to our customer needs. For this year’s selection we took to the road and tasted more than 170 wines, from which we chose 23 to join the 2018 Crown Cellars range.
“Revisiting a favourite challenge, ‘Pedley’s Picks’ also showcases just a few of the wines that were among my personal favourites and demonstrate some of the best wines from Chile, Bulgaria, South Africa and France.”
Dedicated spirits range
Earlier this month, Crown Cellars also announced the launch of a new dedicated, multi-platform spirits offering. ‘Distilled’ was officially unveiled at an exclusive on-trade community event in Soho on 10 April. It provides licensees with an expanded variety of carefully-selected spirits from brands both large and small.
The portfolio is accompanied by practical digital and print content on how to engage consumers at the bar and deliver memorable experiences.