Priciest beer regions revealed

By Nikkie Thatcher

- Last updated on GMT

Expensive taste: Northern Ireland is the region where drinkers expect to pay the most for a standard pint
Expensive taste: Northern Ireland is the region where drinkers expect to pay the most for a standard pint

Related tags: Beer, Camra

Ahead of Beer Day Britain tomorrow (15 June), personal finance experts have polled the UK to find out how much people would expect to pay for a pint of lager or craft beer.

Beer Day Britain takes place on 15 June every year to “celebrate Britain’s national alcoholic drink and spread beery love throughout the land by joining the National Cheers to Beer at 7pm as millions of people across the country raise a glass, say ‘Cheers to Beer’ and post a message on social media with the hashtag #CheersToBeer​”.

About Beer Day Britain, the Campaign for Real Ale (CAMRA) chief executive Tom Stainer said: “Beer Day Britain has been a staple in the CAMRA calendar for many years now, and I’m delighted we’ve been able to extend our support this year with the Summer of Pub campaign.

“Both Beer Day Britain and Summer of Pub​ have the same main objective – to get the people of Britain down to the pub to celebrate their favourite pint. We’d like to encourage everyone to get involved this summer and check out events taking part near you to celebrate the great British pub.”

The research from Hitachi Personal Finance found Yorkshire drinkers expect to spend just £3.17 on average for a regular pint, however, the south-west spends just £4.01 on craft beer – the lowest in the UK.

Top regions

The research found those living in Northern Ireland expect to pay the most for a standard pint of £5.22. When it comes to craft beer, Londoners expect to pay the most at £6.57 per pint.

The top 10 regions where residents expect to spend the most on a pint of standard lager are:

  1. Northern Ireland – £5.22
  2. London – £5.16
  3. North-east – £4.92
  4. South-east – £3.80
  5. East/East Anglia – £3.66
  6. North-west – £3.63
  7. West Midlands – £3.55
  8. East Midlands – £3.43
  9. Wales – £3.42
  10. South-west – £3.41

Breaking the stereotype

Hitachi Personal Finance MD Vincent Reboul said: “When catching up with friends from different corners of the UK, talking about how expensive London is, is as easy as addressing the weather.

“London proves to remain one of the most expensive areas to live in and with 43% of London residents saying they’d expect to spend £14 on a single portion of fish and chips, it’s no surprise it has such a reputation.

“The data shows us that although those from London still expect to fork out the most, it’s not only those in the north that expect to pay the least, as the usual stereotype suggests.

“Southern regions such as the south-west expect to pay less for some items than anywhere else in the country with more than half (57%) of its residents saying they expect to spend just £2 on a pint of lager, breaking the stereotype of the north being the cheapest area for everything.”

Related topics: Beer

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