The brewer stated the new style bottles not only generated fewer CO2 emission than single-use plastic bottles, but the beer itself had been brewed with fully organic barley, grown using more sustainable farming practices.
Carlsberg UK head of marketing Sam Johnson: “A commitment to innovation and progress is part of Carlsberg’s DNA and the new Fibre Bottle is the latest example of that.”
Vision for the future
Protecting the taste and carbonation of the beer, Fibre Bottles contain a PEF lining while the outer shell of the bottle has been made with sustainably sourced wood fibre which, due to its insulating properties, could keep beer cold for longer compared to cans or glass bottles, according to Carlsberg.
Furthermore, the beer within the Fibre Bottle has been brewed with barley grown using more sustainable farming methods, naturally removing carbon from the air, enhancing soil health, and improving farmland biodiversity.
Carlsberg stated its vision for the future of Fibre Bottles was to achieve up to 80% less emissions than current single-use glass bottles, meaning for the carbon footprint of every single-use glass bottle created, five Fibre Bottles could be created.
Hard work and collaboration
The announcement of Fibre Bottles follows Carlsberg’s launch of Snap Pack’s, which removed the need for plastic rings on small packs as part of the Carlsberg Foundation, an organisation funding scientific research addressing global challenges.
Johnson added: “The bottle is the result of years of passion, hard work and collaboration, and another step forward in our journey to reduce the impact of our packaging.
“Getting these bottles in the hands of consumers to experience it for themselves is the next stage in the development and we’re delighted to be taking part in the trial.”