Star treat: spa day for the hard-working female licensees

Female licensees receive Star treatment

By Emily Hawkins

Star Pubs & Bars treated some of its top female licensees to a spa day as a reward for their hard work in a historically male-dominated industry.

Millennial appeal: could Love Island themed events help pubs target a younger audience?

Can pubs cash in on Love Island?

By Stuart Stone

Reality TV show Love Island has taken the nation by storm, with viewing figures peaking at close to 4m people in 2018 despite regular clashes with the World Cup.

Grapple fan: Tom Canning AKA Jethro Roose, has picked up prizes for his performances inside and outside the ring

Landlord is king of the ring

By Stuart Stone

The Morning Advertiser spoke to the operator of an award-winning pub who can be found between the wrestling ropes when he’s not behind the bar.

Get in the game: Whyte outlined an opportunity for pubs to take advantage of esports.

Maximising Sport in Pubs

Can pubs cash in on esports?

By Stuart Stone

The fourth speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – head of esports and gaming at Goat agency and CEO of Edge esports, Adam Whyte – looked at how pubs can embrace gaming and e-sports and tap into the Millennial market....

When parents bring their children to the pub, it is crucial you take the heat off the adults for a while and play equipment can give a real point of difference to your rivals

Everything to play for: pub play equipment

By Georgina Townshend

The benefits of a beautifully designed pub playground not only keep children occupied for longer – and therefore parents happy – but can also help drive footfall and repeat custom

Whether it's a music festival or a fun day for children, outdoor events can make a huge difference at your premises

Summer lovin': Planning your outdoor event

By Georgina Townshend

Make your garden sing by putting on spectacular outdoor events with advice from pubs that have made it their business to put on a successful show

Game on: The VR Concept and Lost Rivers will open central London's first virtual reality arcade in a new site

New Lost Rivers pub home to first VR gaming arcade

By Stuart Stone

Lost Rivers Brewing Co has teamed up with The VR Concept to launch central London’s only multiplayer virtual reality arcade, Gameboxx and Bar, within the brewer’s new Lost Rivers Elephant site.

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