Brand Management

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Molson Coors re-launch brand identity and wholesale business

Supplier News

Molson Coors re-launches wholesale business

By Jessica Mason

Molson Coors has re-launched its wholesale business, dropping the ‘wholesale’ positioning from its new brand identity and instead replacing it with: ‘Molson Coors – Service. Choice. Trust.’

Alistair Darby said there’s a 'theoretical nationwide capacity of about 1,200' for its leading brands

M&B reveals growth ambitions for brands

By James Wallin and Mark Wingett, M&C Report

Mitchells & Butlers’ leading brands — Harvester, Toby Carvery, All Bar One and Miller & Carter — have the potential to grow from a combined 455 to 1,200, the company has said.

Tuborg will benefit from a new look this summer

New look for Tuborg lager

By Mike Berry

Carlsberg is investing in its Danish lager Tuborg with a new font and refreshed branding.

New glassware, bottles and fonts form part of the relaunch

Major marketing push for Grolsch

By Robyn Black

A bigger bottle, new fonts, glassware and a major marketing push all form part of a rebrand for Dutch lager Grolsch.

'Jagermeister and Red Bull could benefit from offering more flexibility in their serve', suggests Noli Dinkovski

A perfect serve may not benefit leading drinks brands

By Noli Dinkovski

It’s interesting that Jägermeister and Red Bull, two of the greatest on-trade success stories of recent years, are both emphasising the importance of a perfect serve in their campaigns.

Link-up: O2 has teamed up with pub-finder site and Bulmers

Pub-finder site’s cider call

Pub-finder website Use Your Local has teamed up with O2 to encourage people into their nearest pub to try a Bulmers cider.