Brand Management

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Molson Coors re-launch brand identity and wholesale business

Supplier News

Molson Coors re-launches wholesale business

By Jessica Mason

Molson Coors has re-launched its wholesale business, dropping the ‘wholesale’ positioning from its new brand identity and instead replacing it with: ‘Molson Coors – Service. Choice. Trust.’

Alistair Darby said there’s a 'theoretical nationwide capacity of about 1,200' for its leading brands

M&B reveals growth ambitions for brands

By James Wallin and Mark Wingett, M&C Report

Mitchells & Butlers’ leading brands — Harvester, Toby Carvery, All Bar One and Miller & Carter — have the potential to grow from a combined 455 to 1,200, the company has said.

Tuborg will benefit from a new look this summer

New look for Tuborg lager

By Mike Berry

Carlsberg is investing in its Danish lager Tuborg with a new font and refreshed branding.

New glassware, bottles and fonts form part of the relaunch

Major marketing push for Grolsch

By Robyn Black

A bigger bottle, new fonts, glassware and a major marketing push all form part of a rebrand for Dutch lager Grolsch.

'Jagermeister and Red Bull could benefit from offering more flexibility in their serve', suggests Noli Dinkovski

A perfect serve may not benefit leading drinks brands

By Noli Dinkovski

It’s interesting that Jägermeister and Red Bull, two of the greatest on-trade success stories of recent years, are both emphasising the importance of a perfect serve in their campaigns.

Link-up: O2 has teamed up with pub-finder site and Bulmers

Pub-finder site’s cider call

Pub-finder website Use Your Local has teamed up with O2 to encourage people into their nearest pub to try a Bulmers cider.

Harvey: involve punters in brands

Involve punters in new brands

By Jess Harvey

Stocking something new isn't such a bold move if you remember to talk to your customers about it at appropriate opportunities, says Jess Harvey.

Hopping Hare: redesigned

Hall & Woodhouse redesigns Badger Ale range

By Ewan Turney

Hall & Woodhouse is to redesign its Badger Ales portfolio range to improve its standout and recognition amongst customers. The Dorset brewer has...

Inspirit: now part of Global Brands

Global Brands acquires Inspirit Brands

By Robyn Lewis

VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market. "The premium market is still a...

Halewood: adding four new products to range

Tequila and sambuca to join Halewood

By Robyn Lewis

A tequila and a sambuca are among four brands joining Halewood's drink portfolio. Don Cruzado Tequila is a full-bodied Mexican tequila made from...

Vodkat: name will stay

ICB to continue to use Vodkat name

By Sonya Hook

InterContinental Brands can continue to use the name Vodkat, despite losing a legal battle with Diageo last month over the brand name.

Windhoeck: set for UK launch

Diageo takes on the world

By Robyn Lewis

Diageo is planning to move into the growing world-beer category, starting with a UK push for Windhoek lager. The company has a 14.6% stake in...

The Restaurant Group: Openings could include Brunning & Price pubs

TRG: plans to open up to 20 more sites

By Emma Eversham, Big Hospitality

Restaurant and pub restaurant operator The Restaurant Group, plans to open up to another 20 sites in the UK next year, despite expecting trading...

Brandies all round

Brandies all round

Courvoisier is one of many brands whose makers are claiming to be demystifying the cognac category and making it more accessible for drinkers in...

Heineken: S&NUK integration bearing fruits

Heineken: UK beer market tough

By Ewan Turney

The UK beer market remains "tough" with Heineken reporting beer volumes down 6% to 22m hectolitres in the fist half of 2009. However, the Dutch...

Hi Spirits: new premium arm

Hi Spirits adds to its fold

By Robyn Lewis

Hi Spirits has created a new premium arm for its high-end brands, which from 1 July will include bourbon brand Buffalo Trace. The new business,...

Harveys: fashion links

Harveys backing fashion label

By Ewan Turney

Harveys Sherry has signed a deal with fashion label PPQ to become its official drink for London Fashion Week. The deal forms part of a £750,000...

Cobra: volumes increasing

Cobra Beer: volumes up 28%

By Ewan Turney

Cobra Beer saw its volumes increase by 28% for the three months to 31 January on last year. Volumes for the six months to 31 January are up 21%. The...

Conversion: M&B offer is well received

M&B rebrands Pub & Carvery

By The PMA Team

Mitchells & Butlers is to rebrand its fast-expanding Pub & Carvery brand as Crown Carveries.

Zing City events form part of campaign

Maxxium launches major Sourz campaign

By Ewan Turney

Maxxium UK has launched a major consumer campaign to reposition Sourz as a modern mixable spirit. The £4m Add some Zing campaign will culminate in a...

Your say

Your say

Winning with brand positioning I was surprised that your panel of experts missed the key subject of brand positioning when considering the criteria...

Free the spirit

Free the spirit

The range of speciality spirits can appear bewildering at first, but with a little know-how they present pubs with a great opportunity to boost...

Blend and boring

Blend and boring

If anything is to blame for the poor performance of scotch whisky in the UK, then it's traditional blends - the big-selling brands.It is quite...

New Laurel pub chief talks about plans

New Laurel pub chief talks about plans

By The PMA Team

Laurel Pub Company new chief executive Paul Symonds has restructured the company just three weeks after his arrival. Symonds' reorganisation has...

Branding on the brain

Branding on the brain

By Pete Brown

Strong brands guarantee quality and ultimately good profit. Pete Brown looks at the ethos surrounding them and why, more than ever, pubs need them....