Branded Glassware

GK Pub Partners glassware ordering process creates confusion

09-Oct-2019 By Alice Leader

A publican has struck out at Greene King Pub Partners branded glassware ordering process, claiming the pubco and operator has introduced new charges.

Carlsberg: increase beer sales with branded glasses

01-Mar-2010 By Ewan Turney

Using branded glassware can lead to a 14% increase in beer sales, new research from Carlsberg has shown. The Danish brewing giant is investing in a...

Carlsberg launches glassware promotion

26-Feb-2010 By Lesley Foottit

Carlsberg stockists can get a free case of branded glasses for every one they order next month, as part of a promotion on branded glassware.

The art of merchandising

14-Aug-2003

The following article is brought to you by Coors Brewers.Consumers can be influenced in their choice of drinks by product merchandisingWherever we go...

Show it off!

14-Aug-2003

The following article is brought to you by Coca-Cola.Selling opportunities don't just occur at the bar itself. Permanent but always up-to-date...

A glass of their own

20-Sep-2002

Glassware is a much-overlooked feature within the trade and is becoming increasingly important as a marketing tool. Ben McFarland finds out more.In...