Britvic Soft Drinks

Soft sell: Some 59% of people state that they are now making decisions with more consideration of their health which has made a considerable impact on the soft drinks category

Content provided by Britvic

How to get your business ready for reopening

By Adam Russell, director of leisure & licensed, Britvic

Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

The drink should be served chilled in a Champagne flute


J2O goes posh with a new sparkling variant

By Jessica Mason

Britvic is launching a lightly sparkling brand extension for its J₂O brand, named J₂O Spritz, in a bid to answer the demand for more excitement and choice in adult soft drinks.

The strike could affect up to 30,000 licensed premises

KNDL staff agree 24-hour strike action

By John Harrington

Staff at Kuehne + Nagel Drinks Logistic (KNDL) are to hold a 24-hour strike from 10am on Wednesday 11 September that could disrupt drinks deliveries to almost 30,000 licensed premises, the union Unite has said today.

Simon Litherland: swapping Diageo for Britvic

Diageo's Litherland joins Britvic

By Ewan Turney

Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.

A soft spot

A soft spot

Last summer had a dramatic impact on sales of soft drinks in the UK. But Britvic Soft Drinks' Category Report 2004 says there's more to it than the...