Britvic Soft Drinks

Soft sell: Some 59% of people state that they are now making decisions with more consideration of their health which has made a considerable impact on the soft drinks category

Content provided by Britvic

How to get your business ready for reopening

By Adam Russell, director of leisure & licensed, Britvic

Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

J2O Spritz launched


J2O goes posh with a new sparkling variant

By Jessica Mason

Britvic is launching a lightly sparkling brand extension for its J₂O brand, named J₂O Spritz, in a bid to answer the demand for more excitement and choice in adult soft drinks.

KNDL Unite strike

KNDL staff agree 24-hour strike action

By John Harrington

Staff at Kuehne + Nagel Drinks Logistic (KNDL) are to hold a 24-hour strike from 10am on Wednesday 11 September that could disrupt drinks deliveries to almost 30,000 licensed premises, the union Unite has said today.

Diageo's Litherland joins Britvic

Diageo's Litherland joins Britvic

By Ewan Turney

Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.

A soft spot

A soft spot

Last summer had a dramatic impact on sales of soft drinks in the UK. But Britvic Soft Drinks' Category Report 2004 says there's more to it than the...

We're going soft

We're going soft

Marketing chiefs say a little creative thinking can go a long way in boosting soft drinks salesSoft drinks are big business. They are a major area of...