Cider Makers

Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Tradition is key to keeping cider alive

Tradition is key to keeping cider alive

By Nikkie Sutton

Cider makers must work harder to uphold the tradition and values of the drink if the segment is to have a strong future, according to National Association of Cider Makers (NACM) chair and Westons Cider managing director Helen Thomas.

NACM cider makers predict export boom

British cider producers predict export boom

By Ruth Williams

British cider producers have predicted a rise in exports of an extra 704m pints a year by 2018 led by the growth in popularity of cider in recent years.

Brown:

The US sure has a thirst for cider

By Pete Brown

Ever the professional, Pete Brown misses out on ‘cider karaoke’ in Chicago to share his thoughts on the US craft cider scene.

Celebrating drink in the Food and Farming Awards

Celebrating drink in the Food and Farming Awards

By Pete Brown

A few months ago, I wrote a column urging brewers who read the PMA to enter awards schemes that recognise beer within a broader range of food and drink.  This was part of a general call to arms to attract interest in the BBC Radio 4 Food and Farming Awards,...

An apple a day...

An apple a day...

What impact has the Magners effect had on sales of Westons' ciders?Sales of our ciders had been experiencing steady growth prior to the launch of...