14-Jun-2021 By The Morning Advertiser
Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’
19-Apr-2013 By Jessica Mason
Magners Cider will be back on TV this month to mark the start of a multi-million pound campaign to encourage people to get together.
Magners revenue grows in the UK
16-May-2012 By John Harrington, M&C Report
C&C Group, the Irish producer of Magners cider and Tennents lager, has reported a full-year growth in Magners revenue in Britain for the first time in five years, thanks to new variants of the brand.
23-Mar-2012 By Matthew Moggridge
Magners has embarked upon a multi-million pound national advertising campaign featuring television, outdoor, digital and social media and supporting key drinking occasions such as the Queen’s Jubilee, Euro 2012 and The Olympics.
18-May-2011 By Mark Wingett, M&C Report
C&C Group has reported an increase in pre-tax profits on the back of a 3.6% volume growth of Magners in The UK. The Irish drinks company, has...
Exclusive: Magners Golden Draught for national roll-out
25-Mar-2011 By Michelle Perrett
Magners Golden Draught is to be rolled out nationally, brand owner C&C Group has confirmed. The roll-out, revealed exclusively by the Morning...
11-Feb-2011 By Michelle Perrett
Magners is launching a range of point-of-sale kits for pubs to celebrate St Patrick's Day. The Irish cider brand has previously given some ad hoc...
18-Nov-2010 By Michelle Perrett
A new version of Magners, one which is designed to be served without ice, will be rolled out in England and Wales next year. Magners Golden Draught,...
25-May-2010 By Ewan Turney
Magners continues to have a tough time in the on-trade in Great Britain — recording a 14% volume drop against flat sector growth. However, the...
C&C hopes UK ad campaigns will revitalise Magners
25-May-2010 By Hamish Champ
C&C Group hopes a series of new ad campaigns will help grow its Magners cider in the UK to levels more in line with the performance of the...
26-Mar-2010 By Ewan Turney
Irish cider Magners has announced it will absorb the 13% hike in cider duty — duty rises from midnight on Sunday.
New fruit flavoured Magners being trialled in Ireland
18-Nov-2009 By Claire Dodd Claire
A new fruit flavoured variety of Magners named Bulmers Berry is currently being trialled in the on-trade in Ireland, ahead of a wider release across...
Magners asks drinkers to decide new flavour
14-Oct-2009
A poll of consumers on social networking website Facebook is helping to determine the flavour of a new Magners product to be released next summer....
25-Mar-2009 By Ewan Turney
Magners has extended its sponsorship of the Celtic rugby union league for a further two years. The agreement will see Magners continue as title...
Magners unveils plan to halt sales decline
17-Mar-2009
Magners has set out a battle plan for its newly-formed range that it hopes will see it arrest declining sales and become a "one-stop shop for...
Opinion: Shadows cast over Magners in the cider orchard
04-Feb-2009
Magners producer C&C posted some pretty striking results recently that raised major questions. Are the struggles of the market-leading brand that...
Magners Pub Comedy Awards
22-Oct-2008
Watch the highlights video further down this page.From Newcastle to Northamptonshire, Manchester to Minehead they came… to help put a smile on the...
30-Sep-2008 By MA Reporter
Win tickets to see Alan Carr at the Brighton Comedy Festival plus a case of Magners Irish Cider.
Kopparberg Q&A: Ciderman and his amazing blends
09-Sep-2008
Magners is facing tough competition from rival ciders, a lot of them accused of being copycats that hopped on a bandwagon, or cheap variants of apple...
The new man at Magners
21-Aug-2008
Magners wants to hold its hands up. One of the most fascinating stories in recent drinks brand history, it has been criticised for lack of innovation...
Magners launches Mid Strength
18-Aug-2008
Magners has launched a new product with just 2.3 per cent ABV - half the alcohol content of Magners Original. But Magners Mid Strength will be...
Magners to go draught in May
06-Mar-2008
By Noli Dinkovski noli.dinkovski@william-reed.co.uk Magners is to launch in draught from May, selling exclusively through Coors Brewers. Producer...
29-Feb-2008 By Noli Dinkovski
A draught version of Magners is to be made available in the UK from May and it will be sold exclusively through Coors. Producer C&C Group said...
Maurice Breen
10-Jan-2008
Maurice Breen, marketing director, Magners Corporate goal for the year? As the leading player in the on-trade packaged long alcoholic drink market,...
Bulmers Original over ice - what's the verdict?
30-Aug-2007
It's funny how things happen. The rumours have been circulating for months: Magners going on draught. "I've seen it on trial," claimed one...
Magners must change tack
23-Aug-2007
Park-bench drinkers in Ireland must have been chinking their bottles in Tesco's honour when it recently launched a buy-one-get-one-free bonanza on...
Magners keeps its bottle and ups marketing with bigger spend
29-Mar-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Magners has ruled out a move into draught as it puts its focus entirely behind the pint-bottle format. The decision puts an end to months of...
'DON'T QUOTE ME ON THAT'
08-Mar-2007
Each month a senior buyer from our panel talks anonymously and candidly about the latest brand developments Like so much of life the answer is that...
Credit where credit is due
09-Oct-2006
Alongside the endless press releases, invitations, bad jokes and offers to solve erectile dysfunction (or is that just me?) that fall into my inbox...
CAMRA urges drinkers to boycott the fizz for cider month
04-Oct-2006
The Campaign for Real Ale (CAMRA) is calling on drinkers to boycott fashionable cider brands like Magners during October - the organisation's...
Sometimes the mighty fall…
15-Sep-2006
A mate of mine has been asked to work on a temporary basis for a Football League club (I'd better not name them - let's just say they're a couple of...
29-Jun-2006 By Ewan Turney
The "Magners halo effect" helped the cider market grow in the past year, in contrast to cask ale, which continued its decline. Figures from market...
Is Magners a victim of its own success?
19-Apr-2006
Magners has proved a big hit, but tough competition on price and a desire for something different means it has been de-listed by some pubs. Rosie...
Magners makes inroads into UK on-trade
04-Apr-2005
Cider is the drink to look out for in the next year, according to the people behind Irish brand Magners.Announcing a major campaign to target the...
