Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

Magners back on TV

Magners Cider back on TV

By Jessica Mason

Magners Cider will be back on TV this month to mark the start of a multi-million pound campaign to encourage people to get together.

Magners: Let there be light

Magners' dark side

By Matthew Moggridge

Magners has embarked upon a multi-million pound national advertising campaign featuring television, outdoor, digital and social media and supporting key drinking occasions such as the Queen’s Jubilee, Euro 2012 and The Olympics.

Magners: volumes up in the UK

Magners on the up in the UK

By Mark Wingett, M&C Report

C&C Group has reported an increase in pre-tax profits on the back of a 3.6% volume growth of Magners in The UK. The Irish drinks company, has...

Magners: St Pat's Day support

Magners gets behind St Patrick's Day

By Michelle Perrett

Magners is launching a range of point-of-sale kits for pubs to celebrate St Patrick's Day. The Irish cider brand has previously given some ad hoc...

Magners Golden Draught: different taste profile

Exclusive: Magners launches its golden coldie

By Michelle Perrett

A new version of Magners, one which is designed to be served without ice, will be rolled out in England and Wales next year. Magners Golden Draught,...

Magners: action to halt on-trade volume slide

Magners still finding pub market tough

By Ewan Turney

Magners continues to have a tough time in the on-trade in Great Britain — recording a 14% volume drop against flat sector growth. However, the...

Magners: holding prices despite duty hike

Magners absorbs cider duty hike

By Ewan Turney

Irish cider Magners has announced it will absorb the 13% hike in cider duty — duty rises from midnight on Sunday.

Magners League sponsorship continues

Magners extends Celtic rugby sponsorship

By Ewan Turney

Magners has extended its sponsorship of the Celtic rugby union league for a further two years. The agreement will see Magners continue as title...

Magners draught available in May

Magners draught available in May

By Noli Dinkovski

A draught version of Magners is to be made available in the UK from May and it will be sold exclusively through Coors. Producer C&C Group said...

Maurice Breen

Maurice Breen

Maurice Breen, marketing director, Magners Corporate goal for the year? As the leading player in the on-trade packaged long alcoholic drink market,...

Taste test

Taste test

THIS WEEK: Magners Light A low-calorie version of Magners Original Steve Johnson 40 Train driver Hove, East Sussex I think this drink is a light...