Pernod Ricard Uk

Should I serve cocktails when reopening after lockdown?

Post-lockdown profits hidden in cocktails

By Nicholas Robinson

It was the rising star of the on-trade outside of specialist bars, yet cocktails in pubs understandably took a bashing during and after the first coronavirus lockdown. But forget the category at your peril, because the money generated by cocktails prior...

On top: Pernod Ricard UK's new Manchester venue, the Loft, is it's first and only outside of London.

Pernod Ricard UK opens the Loft

By Stuart Stone

Wines and spirits company Pernod Ricard UK launched new multipurpose events space, the Loft, on 28 February at a historic site on Quay Street, Manchester, that was formerly a Walkabout bar.

Safe journey: the Uber Karaoke campaign focuses on the fun side of travelling home at night

Absolut creates song and dance over Uber journeys home

By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Best Bar None continues to soar

Best Bar None continues to soar

By Georgina Townshend

Best Bar None (BBN) has continued to roll out new schemes across the country, and now operates in 70 towns and cities.

Competition: be in with a chance to win up to £2,500 worth of Pernod Ricard stock

Competition in association with Pernod Ricard UK

Win up to £2,500 worth of Pernod Ricard UK stock

By Nicholas Robinson

Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.

On the up: rum sales are soaring in the on-trade

Future Trends: Spirits

The masterclass: rum explosion in pubs

By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...

Consumers are willing to pay more if they are upsold on quality

Pernod Ricard: 62% of consumers open to upselling

By Jessica Harvey

More than half of drinkers view more expensive spirits as almost always being better quality and are willing to pay more to trade up, according to new research from Pernod Ricard UK.

Bar service: opportunity to upsell

Revealing research from Pernod Ricard

By Robyn Black

New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.

Pernod Ricard: boosting marketing plans

Pernod reveals increased Christmas spend

By Sonya Hook

Pernod Ricard UK plans to boost its marketing plans for the 2010 Christmas period by giving four of its brands festive spots on TV.  The drinks...

Cocktail advice available on Drinkology

New website for bartenders

By Robyn Black

Social networking, trade tips, cocktail recipes and expert advice will be on offer at a new Pernod Ricard-backed website, Drinkology. The brain...

Mish Mash: Malibu campaign

Mish Mash for Malibu

By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.

BrandsBriefs

BrandsBriefs

Dirty Tackle back in play Wychwood has returned its 4% abv, seasonal ale Dirty Tackle in time for the kick off of the rugby Six Nations tournament....

Ideas to inspire

Ideas to inspire

Whether it's cocktails, shots or long drinks with mixers, the beauty and appeal of spirits is their flexibilityTraining to help pubs make spirits...