Pernod Ricard Uk

On top: Pernod Ricard UK's new Manchester venue, the Loft, is it's first and only outside of London.

Pernod Ricard UK opens the Loft

By Stuart Stone

Wines and spirits company Pernod Ricard UK launched new multipurpose events space, the Loft, on 28 February at a historic site on Quay Street, Manchester, that was formerly a Walkabout bar.

Safe journey: the Uber Karaoke campaign focuses on the fun side of travelling home at night

Absolut creates song and dance over Uber journeys home

By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Best Bar None continues to soar

Best Bar None continues to soar

By Georgina Townshend

Best Bar None (BBN) has continued to roll out new schemes across the country, and now operates in 70 towns and cities.

Competition: be in with a chance to win up to £2,500 worth of Pernod Ricard stock

Competition in association with Pernod Ricard UK

Win up to £2,500 worth of Pernod Ricard UK stock

By Nicholas Robinson

Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.

On the up: rum sales are soaring in the on-trade

Future Trends: Spirits

The masterclass: rum explosion in pubs

By Nicholas Robinson

Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...