Sky Sports


Pubs prepare for a TV sport game-changer

By Mike Berry

The first thing to say about BT’s entry into sports broadcasting is that it’s good news for pubs as it brings much-needed competition to a sector where Sky has effectively seen off all rivals. Remember ITV Digital and Setanta?

Carlsberg: ads appear every hour during weekday evenings on all five Sky Sports channels

Carlsberg and Sky Sports in pub ad link-up

By Ewan Turney

Carlsberg has signed a major one-year advertising deal with Sky Sports, which will see pub specific ads calling for people to reward themselves for hard work with a pint while watching some sport.

Mark Daniels, licensee at the Tharp Arms in Chippenham, Cambridgeshire

Is it only football that's commercial?

By Mark Daniels

I have been pondering a question for a little while … it is one that will either make me appear incredibly thick (some would enjoy that) or will...

Licensee wasn't allowed Sky in his flat

Licensee denied Sky Sports in flat

By John Harrington

A licensee feels he was treated like a second-class citizen after a TV provider refused to install Sky in his living area in case it was piped into...

Masters: Sky screening from 2011

Sky Sports to show Masters in 3D

By Ewan Turney

The US Masters at Augusta National Golf Club will now be shown in 3D on Sky Sports next year. Sky will also have coverage of the par-3 contest from...

Sky: will backdate fee reductions

Sky vows to backdate fee reductions

By John Harrington

Sky has promised to backdate reductions in its fees at pubs that successfully appeal their business rates. The broadcaster will pay back the excess...

Charity: new regime could be win-win

Is Sky no longer the limit?

By The PMA Team

Sky costs the average pub £8k a year. But the benefits of its new charging regime could make a difference to the sector, says The PMA Team.

BT Vision: cheaper sport at home

BT offers cheap Sky Sports at home

By Ewan Turney

BT Vision has launched a new cheap deal for Sky Sports to home customers — a move which may add more pressure on pubs. BT has slashed the price of...

Sky commentators anf former England stars Stuar Barnes (L) and Dewi Morris (R) wearing 3D glasses

Sky's rugby union coverage goes 3D

By Ewan Turney

Sky is to screen two rugby union games in 3D at pubs this weekend — the Premiership final and England v Barbarians.

TV: Brits watch more than four hours a day

People watching more TV at home

By Lesley Foottit

Cash-strapped Britons are staying at home to watch more than four hours of TV a day, at the expense of going out to places like the pub. The...

Sky Sports 3: the channel can be kept for £720 per year

Hosts' anger as Sky moves Sports 3

By Gemma McKenna

Hosts have accused Sky of offering a reduced service for the same money by removing Sky Sports 3 from its basic commercial package. Sky Business...


Sky contract rate up 14%

By John Harrington

Licensees who take Sky on a general premises contract — the package for venues with leisure facilities — will see a 14% increase in rates from...

Sky is freezing prices.

Sky freezes pub football rates

By John Harrington

But the cost of screening horse racing via At the Races is to rise by 50%, the broadcaster says.

Ofcom is to hold talks prior to the next auction of football rights

Ofcom keen for football rights talks

By Ewan Turney

Media watchdog Ofcom is to open talks with the FA Premier League over the distribution of TV rights as part of its investigation into the pay-TV...

Setanta: holds Premier league football packages

Setanta on brink of administration

By Ewan Turney

Uncertainty surrounds the future of Setanta, which owns the rights to Premier League football games, as it teeters on the brink of collapse.

Sky: Secured cricket deal

Sky Sports extends cricket coverage

By Ewan Turney

Sky Sports has extended its rights to screen domestic and international cricket to include the period 2010 to 2013 in England and Wales.

Footfall fever

Footfall fever

The start of the premiership season is just a few short weeks away, so its time to prepare for those match days to lift your takings into the next...

Sky has restructured its packages

Sky announces price freeze

By Ewan Turney

Sky has announced a price freeze on its football packages for next year but some operators will see a large increase if they took advantage of last year's price freeze.

Sky's new deal questioned

Sky's new deal questioned

By John Harrington

Pubs that take Sky's extra football package, but not the basic subscription next season, will pay about one-third more for it and have to fork out...

Sky Sports

New deadline and sports in Sky deal

By John Harrington

Sky is extending its cut-price football offer for pubs until 22 June and adding new sports to the package. Sky is freezing its basic subscription...

Sky's price freeze conundrum

Sky's price freeze conundrum

By John Harrington

Licensees left to ponder whether to jump in now or wait for next season's basic service costs to be announced



Marston's is offering cricket fans the chance to make their own TV adverts. Marston's has been running a series of umpire ads during Sky Sports...