Sky Sports

Rugby spectacle: the Lions tour to New Zealand will draw many customers

Sport

How pubs can kick off a winning 2017

By Liam Coleman

Both sports fans and licensees can look forward to a bumper 2017 as millions continue to choose the atmosphere of a pub to enjoy the sporting action, but what are the sports that got people into pubs in 2016 and how can licensees maximise those events...

NFL action: the only live sport on TV on Christmas Day is American Football

Sport

Best of the Christmas sport to show in the pub

By Liam Coleman

Customers are going to need very little encouragement to get into the pub over the festive period but here is the sport that can bring in some extra trade over the coming week.

Seconds out: make the most of the Joshua v Molina fight

TV Sport

Joshua to defend IBF title against Molina this weekend

By Liam Coleman

Anthony Joshua's fight against Eric Molina represents a great chance to bring in extra trade on Saturday evening. That plus more in our round-up of the best sport to show in the pub this weekend.

War of attrition: Arsenal make the trip north to Old Trafford to face Manchester United

TV Sport

Premier League returns this weekend

By Liam Coleman

The Premier League is back this weekend, with Arsenal's visit to Manchester United the standout game, but there is also high-quality rugby and tennis action to show in the pub over the coming days.

London calling: Manchester United boss José Mourinho returns to Stamford Bridge

TV Sport

Mourinho returns to Stamford Bridge

By Liam Coleman

A Rugby triple header on Saturday and a Football double on Sunday dominate the weekend's sport to show in the pub.

Sergio Aguero will hope for a successful New Year's Eve at Anfield

TV Sport

Christmas TV football fixtures announced

By Liam Coleman

The final match of 2016 will see the early favourites for the Premier League title, Manchester City and Liverpool, meet at Anfield live on BT Sport on New Year's Eve.

Philippe Coutinho will be hoping to keep up his impressive early-season form

TV Sport

The weekend sport: Red Monday approaches

By Liam Coleman

Liverpool v Manchester United takes place on a Monday night for the first time ever after a weekend of intriguing sporting action.

Big weekend: there's plenty of sport to draw customers

Best of the bank holiday sport

By Liam Coleman

From Lord's to 'the Lane', there is an eclectic variety of sport over the August bank holiday weekend.

Family-friendly sports: Philip Cutter of the Murderers

Best Sports Pub prepares for first East Anglian derby in 15 months

By Liam Coleman

Norwich City and Ipswich Town are preparing to reignite their fierce rivalry for the first time in more than a year. Meanwhile, the landlord of 2015's Best Sports Pub at the Great British Pub Awards, Philip Cutter, is preparing to welcome both sets...

How do you solve the problem of showing every sport in your pub?

Summer of sport

How do you solve the problem of showing every sport in your pub?

By Sky Sports

If you pay a visit to the Claddagh Ring you’ll be greeted with a broad range of live sports showing on the venue’s 12 plasma screens, from football and rugby to horse racing and GAA (Gaelic Athletics Association) sports.

Sky Sports signs southern hemisphere rugby deal

Rugby

Sky Sports signs southern hemisphere rugby deal

By Oli Gross

Sky Sports has bagged rights to air rugby starring World Cup semifinalists New Zealand, Australia, South Africa and Argentina with a new five-year deal with SANZAR. 

Showing NFL is an untapped opportunity for pubs

Making the Most of Sport - in association with Sky

Supersize Sunday with NFL in your pub

By Kevin Cadle

Sky Sports NFL presenter Kevin Cadle gives the PMA the lowdown on the new season, including three matches at Wembley Stadium, and why it’s a sport that can really drive a pub’s business

Sky Sports will be showing 116 Premier League matches next season

Making the Most of Sport - in association with Sky

Domestic bliss: The return of football

By Mike Berry

As last season’s memories fade, it’s heartening to know that next season is just round the corner, so publicans must start planning for it now.

The Monaco Grand Prix is one of the sporting highlights this month on Sky Sports

Making the Most of Sport - in association with Sky

Make the most of sports entertainment in May

By Mike Berry

It doesn’t matter which sports your customers are interested in, there’s bound to be something special on Sky Sports to draw them in this May.

Thierry Henry: 'I can’t wait for the next chapter to begin with Sky Sports'

Thierry Henry joins Sky Sports

By Ellie Bothwell

Thierry Henry has announced his retirement from football and will join Sky Sports as a football expert and ambassador from the start of 2015.   

Rugby Union: New deal with Sky

RFU and Sky Sports agree new partnership

By James Evison

Sky Sports has extended its partnership with the Rugby Football Union (RFU) for a further five years, including coverage of England’s autumn internationals.

The new rugby league season kicks off on 5 February

Sky reveals record rugby league coverage for 2015

By Mike Berry

Sky Sports has revealed it will show more rugby league than ever before next season, with around 100 live matches from the First Utility Super League, Kingstone Press Championship, Challenge Cup and World Club Series.

Sky offers giveaways

Sky offers free merchandise giveaways for licensees

By Michelle Perrett

Sky Sports PreviewLIVE, the website to help Sky Business subscribers promote sport in their venue has announced free merchandise and weekly giveaways in the run up to Christmas.