Thatchers Cider

A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Alcohol free drinks in the UK

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Lowdown: Top low and no alcohol drinks on the market

By Ed Bedington

The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.

Come together: cider is sociable and ideal for sharing, according to Thatcher's (credit: bowie15/Thinkstock.co.uk)

The Cider Report

The cider trends to look out for

By Nikkie Sutton

Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.

Premium boost: Heineken's Blind Pig cider aims to grow the premium segment

Premium cider

Does cider need saving?

By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

Thatchers: boxing clever with cider

Thatchers thinks inside box

By Matthew Moggridge

Thatchers Cider has introduced a 20-litre bag-in-box for its Heritage draught cider to give publicans greater flexibility behind the bar.

Thatchers: TV campaign and Green Goblin draught launch

Thatchers branches out

By Sonya Hook

It's a busy month for Thatchers Cider, with the first TV campaign for Thatchers Gold coupled with the launch of Green Goblin on draught. The TV...

Thatchers: launches new berry cider

Thatchers brings out Ciderberry

By Sonya Hook

Thatchers is ready to liven up the cider category for 2010 with the launch of a new fruity cider. The 5.4% abv Ciderberry is a rich, red, medium...