Thatchers Cider

Come together: cider is sociable and ideal for sharing, according to Thatcher's (credit: bowie15/Thinkstock.co.uk)

The Cider Report

The cider trends to look out for

By Nikkie Sutton

Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.

Premium boost: Heineken's Blind Pig cider aims to grow the premium segment

Premium cider

Does cider need saving?

By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

Thatchers: boxing clever with cider

Thatchers thinks inside box

By Matthew Moggridge

Thatchers Cider has introduced a 20-litre bag-in-box for its Heritage draught cider to give publicans greater flexibility behind the bar.

Thatchers: TV campaign and Green Goblin draught launch

Thatchers branches out

By Sonya Hook

It's a busy month for Thatchers Cider, with the first TV campaign for Thatchers Gold coupled with the launch of Green Goblin on draught. The TV...

Thatchers: launches new berry cider

Thatchers brings out Ciderberry

By Sonya Hook

Thatchers is ready to liven up the cider category for 2010 with the launch of a new fruity cider. The 5.4% abv Ciderberry is a rich, red, medium...

Thatchers': new pink cider

Thatchers' new blush

By Robyn Lewis

A pink cider designed for female drinkers is the latest concept from Thatchers Cider. Katy Rosé, which is crafted in Somerset from English Katy...