Vodka

Crunching the numbers: an in-depth look at the best performing brands and variants in every beverage category in the on-trade

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Local menus: Diageo's Ketel One Vodka has challenged bartenders to create sustainable drinks

One-mile sourcing competition for bartenders

By Emily Hawkins

Premium vodka brand Ketel One has challenged bartenders to make a cocktail menu using ingredients that are sourced within one square mile of their site.

Up or down: is vodka still a strong performer in the on-trade?

In association with Diageo

Vodka is the biggest, but what's next?

By Nicholas Robinson

Spirits giant vodka is holding its own in an increasingly busy drinks market that is dominated by ongoing chattering about sister white spirit gin. While vodka has a lot going for it, producers understand there are areas where its performance could be...

Back bar bulletin

Back bar bulletin

By Ben Winstanley

Spirits to softs and cocktails to cider, your essential round-up of what's hot on the back bar.

Back bar bulletin

Back bar bulletin

By Ben Winstanley

Your essential round-up of what's happened on the back bar.

The neutrality of vodka makes it easy to mix in long drinks and cocktails and is at the heart of its broad appeal

How to sell more vodka

By Nigel Huddleston

The vodka category is diverse and rich with liquids screaming premium credentials, but pubs have been slow to adopt some of the more impressive options available, falling back on a fail-safe favourite.