Video: Drambuie unveils new global advertisement campaign
The advert – entitled The Extraordinary Bar – will debut to TV and cinema audiences in Scotland and Greece from this month, rolling out to other international markets in 2013.
Launched in 2011, A Taste of the Extraordinary marked a major departure from the traditional image of Drambuie, aimed at rejuvenating the brand and attracting a new generation of discerning drinkers.
Tim Dewey, global marketing director, said: “A Taste of the Extraordinary has taken Drambuie in a bold new direction to attract a new generation of drinkers.
"We wanted to create something that captivates our audience and is as distinctive as the brand itself. The Extraordinary Bar does this by depicting an extraordinary, rich and abstract world. It is a visual metaphor of the depth and complexity of Drambuie.”
