Cellar Management

BEER REPORT 2024

Access the Beer Report 2024 now for free

25-Apr-2024 By The Morning Advertiser

If you want to know the beer trends to follow, the prices of the best-selling beers across Great Britain and how experts are seeing the future of the beer market for the on-trade – look no further.

THE CASK PROJECT

Fresh Ale could mean more people go for cask

19-Apr-2024 By Gary Lloyd

Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.

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Adnams reveals new brand design across beer portfolio

16-Apr-2024 By Gary Lloyd

Southwold brewery Adnams is rolling out a full redesign of its core beer range, across both the on and off-trade.

OPINION

OPINION: Pubs cannot afford to fail the ale test

12-Apr-2024 By Tim Bird, owner of Cheshire Cat Pubs & Inns

It has been a busy time since my last ‘Opinion’ article when I shared my concerns that, as an industry, we are at times a little too ‘doom and gloom’ and raised the question as to whether we are asking Government for too many things to help our cause.

THE CASK PROJECT

Dewey: I’m proud of the price we put on Landlord

03-Apr-2024 By Gary Lloyd

Timothy Taylor’s is best known for its cask beer Landlord – and this entails a quality drink with premium pricing to match that CEO Tim Dewey is proud of.

OPINION

OPINION: Could ‘Fresh Ale’ be cask’s saviour?

22-Mar-2024 By Annabel Smith

I’m a cask ale fanatic, a purist.

Sharp’s launches Twin Coast pale ale on cask

18-Mar-2024 By Gary Lloyd

Sharp’s Brewery has introduced a new cask beer ahead of summer called Twin Coast Session Pale Ale.

TV show-themed beers from Hydes

18-Mar-2024 By Gary Lloyd

Hydes Brewery will be producing seasonal beers throughout 2024 based on TV shows from the 1980s and 1990s.

Best of the best named at SIBA’s national beer awards

15-Mar-2024 By Gary Lloyd

Three breweries have taken overall gold medals across the cask, keg and bottle/can category competitions at the SIBA Independent Beer Awards 2024.

THE CASK PROJECT

CAMRA: Fresh Ale is handpump ‘hijack’, Otter moots drinks split on bar

11-Mar-2024 By Gary Lloyd

The Campaign of Real Ale (CAMRA) has warned the introduction of a cask-style beer that is a kegged product made by Carlsberg Marston’s Brewing Company (CMBC) risks confusing drinkers about cask conditioned beers.

THE CASK PROJECT

First 175th anniversary beer from Hook, Everards and Holts unveiled

08-Mar-2024 By Gary Lloyd

Hook Norton Brewery has teamed up with fellow family breweries Everards and Joseph Holt to brew three unique beers as they all celebrate 175 years of beer and brewing.

THE CASK PROJECT

Wye Valley: Future for cask bright but quality must be maintained

08-Mar-2024 By Gary Lloyd

If your beer isn’t right – don’t sell it.

CMBC launches cask-style beer that stays fresh for 14 days

07-Mar-2024 By Gary Lloyd

Carlsberg Marston’s Brewing Company (CMBC) has launched ‘Fresh Ale’ – a product that allows licensees to serve cask-style beer in keg format.

THE CASK PROJECT

Woodforde’s appoints new head brewer

06-Mar-2024 By Gary Lloyd

Norfolk brewery Woodforde’s has welcomed Aaron Taubman to the fold as the business’s new head brewer.

THE CASK PROJECT

GK to release two cask ales for spring

05-Mar-2024 By Gary Lloyd

Suffolk-based brewer and pub operator Greene King is releasing two seasonal cask ales for pubs to order in time for spring.

THE CASK PROJECT

Hook Norton launches seasonal cask calendar

19-Feb-2024 By Gary Lloyd

Oxfordshire brewer and pub operator Hook Norton Brewery has released details of its 2024 seasonal cask beer range.

Adnams sales team can help licensees after passing course

22-Jan-2024 By Gary Lloyd

Ensuring sales teams have a sound understanding of cask beer can help pub licensees improve their draught offer, according to Cask Marque director Paul Nunny.

OPINION

Premiumisation of cask ale is key to untapping its potential

15-Jan-2024 By Georgina Young, brewing director and head brewer, St Austell Brewery

Cask has been at the forefront of our brewery team’s mind throughout this year as we continue to champion our national beer.

Black Sheep receives £1m to turn brewery into ‘centre of excellence’

11-Jan-2024 By Gary Lloyd

Black Sheep Brewery will receive a bumper £1m investment to turn its brewery into a “centre for brewing excellence”.

THE CASK PROJECT

Theakston celebrates new listings for lower alcohol beer Quencher

10-Jan-2024 By Gary Lloyd

T&R Theakston is celebrating new listings throughout the UK for one of its newest beers – Quencher.

THE CASK PROJECT

Hook Norton Brewery begins year-long celebration for 175th anniversary

08-Jan-2024 By Gary Lloyd

Oxfordshire-based Hook Norton Brewery is set to make beers in collaborations with Everards and Joseph Holt as part of its 175th anniversary celebrations in 2024.

THE CASK PROJECT

St Austell brewing boss’s double win

06-Dec-2023 By Gary Lloyd

St Austell’s brewing director Georgina Young has scooped two awards for her continued dedication to the beer industry.

THE CASK PROJECT

St Austell beer festival raises £20k for charity

04-Dec-2023 By Gary Lloyd

More than 2,000 people from across Cornwall and beyond descended on St Austell Brewery for its popular Celtic Beer Festival last month.

THE CASK PROJECT

Why Cask Ale Week is a highlight on the pub calendar

24-Nov-2023 By Gary Lloyd

Plenty has happened in recent times when it comes to the world of cask ale – not least Cask Ale Week, which was, as usual, a huge success.

THE CASK PROJECT

Old Peculier returns to US after 10-year gap

13-Nov-2023 By Gary Lloyd

T&R Theakston has started shipping Old Peculier back to the US after a 10-year hiatus.

THE CASK PROJECT

Hook Norton brewer: quality and price point key for cask’s future

10-Nov-2023 By Gary Lloyd

Maintaining quality and not being scared to charge what your beer is worth will help cask beer stay at the forefront of UK pubs.

The Cask Project

Trendy US-hopped kegged beers are great in cask too

03-Nov-2023 By Gary Lloyd

US brewers see cask as the pinnacle for beer and the latest craft innovations from the US can work just as well in the traditional dispense method, according to Hook Norton’s Andy Thomas.

The Cask Project

Simon Townsend: If cask was rarer, it would be more special

29-Sep-2023 By Gary Lloyd

Wadworth chairman and former EI Group CEO Simon Townsend believes the cask market may have to shrink to become more “special” and ensure its quality is perfect with every serve.

How the apprentice can become a master

29-Sep-2023 By Gary Lloyd

A recent survey by Greene King found 19% of parents feel university is not the right choice for their children so The Morning Advertiser caught up with chief people & transformation officer Andrew Bush to find out about the opportunities offered with...

The Cask Project

Pete Brown: difficult to find why cask is doing so badly

29-Sep-2023 By Gary Lloyd

Pete Brown has told an audience of beer experts customers see cask beer as a premium product and say it should be priced as high as any ‘premium lager’ at the bar.

The Cask Project

Cask drinkers ‘spend more’ – Fuller’s, Wadworth and Cheshire Cat back Cask Ale Week

28-Sep-2023 By Gary Lloyd

Fuller’s, Wadworth and Cheshire Cat have all been backing Cask Ale Week, which ends on Sunday 1 October so pubs must make the most of the final weekend.

The Cask Project

Importance of Cask Ale Week highlighted by GK and Shepherd Neame

27-Sep-2023 By Gary Lloyd

Cask ale brewers Greene King and Shepherd Neame are focusing current efforts on ensuring Cask Ale Week is a success for pubs across the UK.

‘Record revenues’ achieved by Shepherd Neame

27-Sep-2023 By Gary Lloyd

Shepherd Neame CEO Jonathan Neame is confident “the turmoil of the past few years is now settling” as the company achieved “record revenues” in the 52 weeks ended 24 June 2023.

The Cask Project

Timothy Taylor’s urges pubs to shout louder about cask ale

26-Sep-2023 By Gary Lloyd

Keighley-based brewer and pub operator Timothy Taylor’s is continuing to invest in cask ale and is celebrating Cask Ale Week in fine style.

The Cask Project

Arkell’s is on board for Cask Ale Week

25-Sep-2023 By Gary Lloyd

Wiltshire-based Arkell’s Brewery is making the most of Cask Ale Week and its head brewer is keen to tell people why we should all be quaffing the beer in its finest form.

The Cask Project

80% of drinkers claim cask ale a vital part of UK culture

21-Sep-2023 By Gary Lloyd

Eight out of 10 drinkers see cask ale as an essential part of UK pub culture, according to research commissioned by brewer and pub operator Greene King.

The Cask Project

Bring in the customers with Cask Ale Week

21-Sep-2023 By Gary Lloyd

It’s the time of year when licensees across the land need to be pushing their hand-pulled beers as Cask Ale Week begins on Thursday 21 September and runs until Sunday 1 October.

The Cask Project

St Austell and Verdant team up to create hazy pale ale

29-Aug-2023 By Gary Lloyd

Cornish brewers St Austell and Verdant have come together to make a one-off cask ale.

BrewDog calls amnesty on stolen Hazy Jane glasses

24-Aug-2023 By Gary Lloyd

BrewDog has called an amnesty for thieves of its Hazy Jane glasses and is offering a free refill when customers return their glasses to the bar.

The Cask Project

Greene King’s £250k pledge for women’s sport

23-Aug-2023 By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has pledged to donate more than £250,000 towards women’s sport after the England Lionesses’ amazing football World Cup campaign.

BII partners with Zero Carbon Forum

14-Aug-2023 By Gary Lloyd

The British Institute of Innkeeping (BII) has partnered with Zero Carbon Forum to support pubs on their sustainability journey as part of the BII’s recently launched Sustainability Champion Award.

The Cask Project

Black Sheep releases charity beer for ex-Rugby League star

10-Aug-2023 By Gary Lloyd

Black Sheep Brewery has launched a new beer called Burrow’s Blonde that boost charity coffers for former Rugby League star Rob Burrow’s charity.

Liberation Group to invest in more rooms across estate

01-Aug-2023 By Gary Lloyd

Liberation Group will invest in expanding its accommodation offer after announcing like-for-like (lfl) sales on the rooms side of its UK business has risen by 14.7% in the first half (H1) of its current financial year (FY23).

The Cask Project

Sharp’s spoof advert shows why real bar staff remain invaluable

21-Jul-2023 By Gary Lloyd

Cornwall-based Sharp’s Brewery has launched a short mockumentary video about an “AI-powered barman” that illustrates the importance of a human touch to the pub experience.

The Cask Project

VIDEO FEATURE: There’s more to the role than just brewing

20-Jul-2023 By Gary Lloyd

The brewing team at Greene King has a very important job to do.

McMullen passes £100m turnover mark for first time

10-Jul-2023 By Gary Lloyd

Hertfordshire-based brewer and pub operator McMullen & Sons has reported turnover for the group passed £100m for the first time in the company’s history.

The Cask Project

VIDEO FEATURE: Quality time at Greene King

07-Jul-2023 By Gary Lloyd

Greene King quality control manager Susan Chisholm has worked for Suffolk-based brewer and pub operator Greene King for 45 years so she knows a lot more than most in the business.

The Cask Project

Theakston and Tiny Rebel collaborate on cask and craft beers

07-Jul-2023 By Gary Lloyd

Brewers from Welsh craft brewery Tiny Rebel took over T&R Theakston’s Victorian tower brewery in Masham to produce their own version of renowned cask beer Old Peculier.

The Cask Project

Ideal food pairings for golden cask ales

19-Jun-2023 By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

The Cask Project

Adnams puts draymen through cellar training

16-Jun-2023 By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.