Cellar Management

Greene King food and beer pairings for summer

The Cask Project

Ideal food pairings for golden cask ales

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

Adnams draymen complete cellar training course

The Cask Project

Adnams puts draymen through cellar training

By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.

Greene King to launch pins in July 2023

The Cask Project

Greene King invests in cask’s future with launch of pins

By Gary Lloyd

Greene King Brewery will launch cask pins to the market this July with the belief the 4.5-gallon unit container will be a key in ensuring quality for its beers – and helping secure the future of cask ale.

Otter Brewery launches 'new category' beer Fresh Ale

The Cask Project

Otter Brewery launches ‘new category’ beer

By Gary Lloyd

Family-run Devon business Otter Brewery claims to have launched a new category of beer that “bridges the gap between craft, cask and lager”.

Black Sheep Brewery to host Drink Cask Beer Festival for second year

The Cask Project

Black Sheep Brewery to host 2nd cask festival

By Gary Lloyd

Black Sheep Brewery is hosting a free-to-attend beer festival this weekend (28-30 April) that will feature beers from Yorkshire brewers such as Timothy Taylor’s and Saltaire.

Demand for Hogs Back Brewery cask from pubs rises

The Cask Project

Hogs Back sees uplift in cask demand from pubs

By Gary Lloyd

Demand for cask ales from Surrey-based Hogs Back Brewery is rising towards pre-Covid levels as the brewer has secured listings with a number of pub operators for its brands and new variants.

The Morning Advertiser Lock In Podcast episode 59

Lock In Podcast

Getting your cask offer right

By Ed Bedington

Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.

The importance of quality for the cask beer sector

The Cask Project

FEATURE: Cask gets a bad reputation at times

By Gary Lloyd

Cask beer is vital for north-west-based Robinsons Brewery but it must offer something on keg to boost its brand portfolio that is interesting and innovative – and quality is key to this.

Event day: SIBA’s new report will be officially launched at Beer X in Liverpool

Local breweries key to thriving communities

By Gary Lloyd

Communities are given a positive boost if a local independent brewery is operated well say 80% of people, according to a new report published today (Thursday 16 March).

Greene King to launch beer made by apprentices

The Cask Project

GK to launch apprentice-collaboration beer

By Gary Lloyd

Brewer and pub operator Greene King will release its limited-edition Spring Break cask beer, which was created last year in collaboration with the National Brewing Apprentice Programme.

Shepherd Neame launches Cask Club Passport

The Cask Project

Shepherd Neame Cask Club Passport ready for take off

By Gary Lloyd

Kent brewer and pub operator Shepherd Neame has launched its Cask Club Passport for 2023, which encourages customers to support the category while offering rewards to drinkers.

Women of the brewing and spirits industry on IWD

INTERNATIONAL WOMEN’S DAY 2023

Women of the beer brewing and spirits industries shine on IWD

By The Morning Advertiser

To celebrate International Women’s Day 2023 on Wednesday 8 March, The Morning Advertiser spoke to some of the leading women in the beer and spirits sector to discover how the industry can #EmbraceEquity.

Bruha Brewery announces seasonal cask beers for 2023

The Cask Project

Bruha Brewery to roll out 9 seasonal cask beers

By Gary Lloyd

East Anglia brewer Bruha Brewery will roll out a series of seasonal cask beers throughout 2023 with the aim of broadening the horizons of on-trade customers.

Craft beer brand Northern Monk talks about its love for cask

The Cask Project - feature

FEATURE: The Northern star watching over cask

By Gary Lloyd

As more cool craft brewers turn their hand to making cask beers, Leeds-based Northern Monk admits there has been some clamour for it to do the same.

Disruption is Brewing wins gold at SIBA south-east final

The Cask Project

Disruption is Brewing wins SIBA regional final

By Gary Lloyd

A cask beer with flavours of mango, blueberry and tropical fruit from Disruption is Brewing has scooped top prize at the SIBA South-East Independent Beer Awards.

Crowdfunding campaign: Exmoor Ales is looking to expand from the south-west of England

Two breweries bid to raise extra finance

By Gary Lloyd

Award-winning brewery Exmoor Ales and start-up business Havabier are both seeking crowdfunding to expand and launch their companies respectively.

How Robinsons is ensuring better quality cask at its pubs

The Cask Project

Robinsons rewards pubs for cask quality

By Gary Lloyd

Stockport-based brewer and pub operator Robinsons has rewarded 88 of its pubs after they achieved 90% or above in their 2022 cask beer quality audits.

Sad news: message of support have come from a variety of brewers (credit: Getty/VictorHuang)

Unity Brewing Co enters liquidation

By Gary Lloyd

Hampshire craft brewery Unity Brewing Co has gone into liquidation, according to a tweet by the Southampton-based business.

What is happening to Titanic Brewery?

The Cask Project

SOX acquires White Horse Brewery

By Gary Lloyd

South Oxfordshire Brewery has acquired neighbouring White Horse Brewery for an undisclosed sum.

What will it take to save the cask ale category?

The cask project – opinion

Seeking the silver bullet(s) to save cask

By Gary Lloyd

Writing and compiling stories for The Cask Project has led me to believe the under-threat category of cask ale could be improved vastly with a handful of changes.

Why does SIBA want draught beer discount rise from 5% to 20%?

SIBA calls for 20% draught duty discount

By Gary Lloyd

The Society of Independent Brewers (SIBA) has urged the Chancellor to expand the draught duty relief to 20% to help the ailing pubs and brewing sector.

SIBA initiative: the tracker will show how many breweries are active across the 10 areas of the UK

Tracker launched to keep tabs on brewery numbers

By Gary Lloyd

The number of breweries in the UK will no longer be a mystery after the Society of Independent Brewers (SIBA) launched a tracker that shows how many active brewers there are.

Smaller serving units for cask beer from Greene King

the cask project

Greene King to launch cask pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has claimed to be the first major cask brewer to launch cask pins – a 4.5-gallon unit container – to market this summer following a seven-figure investment.

Energy bill plea: CMARA states breweries are closing and need help now (credit: Getty/urbancow)

CAMRA plea for energy bill help as breweries go under

By Gary Lloyd

The Campaign for Real Ale (CAMRA) has demanded chancellor Jeremy Hunt to confirm before Christmas that breweries, pubs and hospitality firms will receive help with soaring energy bills when the current scheme runs out in April 2023.

Molson Coors opinion on making cask a pub USP

the cask project

Let’s make cask ale a true USP

By Mark Bentley, category management controller and beer sommelier, Molson Coors

A fresh pint of cask ale, perfectly served, is one of life’s great pleasures and a genuine unique selling point (USP) of the great British pub.

Sharp's, Shepherd Neame and Black Sheep win at International Beer Challenge 2022

the cask project

Cask ale producers scoop host of awards

By Gary Lloyd

Cask ale producers Sharp’s, Shepherd Neame, Black Sheep Brewery and Purity are celebrating after winning an array of medals at the International Beer Challenge 2022.

CMBC's Kyle Le Vins on 5 myths surrounding cask ale

The cask project

Cask beer doesn’t sell – debunking 5 myths

By Gary Lloyd

Cask ale is difficult to keep and it doesn’t sell. Those are a couple of the 5 myths Carlsberg Marston’s Brewing Company (CMBC) on-trade category manager Kyle Le Vins has debunked about stocking cask beer.

Why CMBC's Hobgoblin could help cask category

Seeking a younger market for cask

By Gary Lloyd

Cask is often associated with old men and an out-of-fashion drink but if modernising the beverage and bringing down the average age of the customer is the answer to reinvigorating the category – could Hobgoblin help the category?

Spotlight

(credit: Getty/ViewApart) Experts give comment for the Beer Report 2024 The Morning Advertiser's Lock In Podcast episode 77 S4 Ep. 14: Stars in bars! (Feat. James May, Candice Brown and more) Competition kicked off: entry for the 2024 Great British Pub Awards is now open Hunt is under way for the Great British Pub of the Year The Morning Advertiser's Lock In podcast shortlisted for award Lock In podcast shortlisted for top award

Property of the week

KENT - HIGH QUALITY FAMILY FRIENDLY PUB

£ 60,000 - Leasehold

Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

Most popular News

Follow us

The MA Lock In Podcast

Join us for a Lock In

Pub Trade Guides

View more