Cider

Craft cider trends are taking off

Craft Cider Trends

By Pete Brown

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Here, we look at a selection of the very best craft ciders available and defines the term and the category from a range of industry perspectives

Shepton Mallet Cider Mill launches Cider Hog

Cider Hog flies into UK pubs

By Robyn Black

The cider hog, a five-pint sharing vessel, is being rolled out by The Shepton Mallet Cider Mill as it looks to tap into the growth in craft cider.

The premium end of the market is driving interest in cider

The Cider Report 2014

By Jessica Mason

Some make it in orchards, others in labs, but whatever we consider to be cider, there is one common element for those claiming a stake in it — it has to be premium to be successful.

The Big Interview: Peter Bronsman, Kopparberg Brewery

The Big Interview: Peter Bronsman, Kopparberg Brewery

By Mike Berry

Kopparberg owner Peter Bronsman tells Mike Berry all about his near-death experience in the South China Sea, how he won over pear cider sceptics in the UK, and why he will never do a toffee flavour.

Lazy Jack's cider launch

Halewood International launches US-style cider

By Robyn Black

Halewood International is re-launching its Lazy Jack’s brand as a US-style cider,  in what it is calling its first brand roll-out “with scale” since Crabbie’s.

Successful cider brands share many attributes

6 things successful cider brands have in common

By Jessica Mason

With consumers demanding an ever more adventurous choice of ciders, Jessica Mason identifies six trends that successful brands are adopting to survive and thrive

Aspall Suffolk Cyder

Aspall to redesign and add to range

By Robyn Black

Aspall, the Suffolk Cyder maker, has promised a fresh look for its range and a raft of new product development for 2014.

Brown:

The US sure has a thirst for cider

By Pete Brown

Ever the professional, Pete Brown misses out on ‘cider karaoke’ in Chicago to share his thoughts on the US craft cider scene.

The fruit cider bandwagon keeps on rolling

The PMA's Guide to Bottled Cider

By Nigel Huddleston

With new launch and marketing activity coming from all directions, the growing cider market shows no signs of slowing down. The PMA reports

How can the cider category grow

Cider: a choice between volume or value.

By Robyn Black

It became clear at the PMA's inaugural Cider Trends Summit a few weeks ago -and if you weren't there in Bristol, why the hell not? - that far from running out of steam there is plenty of mileage left in cider yet.

Brown:

The craft at the core of cider

By Pete Brown

The best way forward for the cider category is to reveal the magic of premium brands, argues Pete Brown.

Aspall Ciderkin

Aspall launches lower alcohol cider

By Robyn Black

A style of cider not made at Aspall in over 50 years has been revived to plug a gap in the market for a more “sessionable” traditional cider.

Magners cider producer C&C Group reports falling UK volumes

Magners cider producer C&C Group reports falling UK volumes

By Mark Wingett

C&C Group, the Irish producer of Magners cider, has reported a resilient performance for the year to 28 February despite a 15% decline in UK cider volumes in what it describes as a difficult trading environment in the UK and Republic of Ireland.

Fruit ciders enjoy a boost in sales

Cider Report

By Jessica Mason

The success of cider currently stems from sales of bottled fruity variants driven by a desire for new and exciting flavours.

Thatchers ciders radiate vintage style

Cider Trends

By Jessica Mason

Cider brands are mirroring consumers’ enthusiasm for all things vintage by shouting about provenance and authenticity and creating their own unique style. Jessica Mason looks at the latest cider trends.

Brown:

No, cider is NOT the new beer

By Pete Brown

The misinterpretation of Mintel’s cider category research left me wanting to cry into my pint, says Pete Brown.

Frosty Jacks white cider deal at One Stop Tesco stores

PMA asks readers to name and shame cheap drink offers

By Mike Berry

The Publican's Morning Advertiser is calling on readers to report cheap irresponsible drink promotions in the off-trade after it found Frosty Jacks cider being sold for less than 17p a unit.

Heineken to launch Strongbow Pear

Heineken to launch Strongbow Pear

By Noli Dinkovski

Heineken is to launch Strongbow Pear in what is claimed to be the most significant product innovation yet for the brand.

Rural tradition: Farmhouse cider is under threat from alcohol minimum pricing

Act now to Save our Scrumpy

By Pete Brown

If we care about rural traditions then we should all act now to save our farmhouse cider-making industry, argues Pete Brown.