Cider

More than apples and cheese: cider is as sophisticated as a fine wine

Food matching

The guide to cider and food pairing

By Jane Peyton

Cider is too often overlooked in favour of other drinks when it comes to pairing dishes with food. But these brews have just as much a right to be drink alongside good eats. Jane Peyton reports

One direction? Cider is expanding further into new formats

Cider

Cider is taking a new direction

By Nicholas Robinson

Packaged cider is growing in popularity among customers, but fridges and back bars are as tight on space as ever before. Getting the balance right could make or break your cider sales, Nigel Huddleston reports

Premium boost: Heineken's Blind Pig cider aims to grow the premium segment

Premium cider

Does cider need saving?

By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

The best cider brands in pubs

Cider

Cider sales in the on-trade are up

By Nicholas Robinson

Cider volumes and value sales have seen the most growth in the on-trade than the off-trade in the past 12 months, while the average cost of a pint in a pub is three times as much than in a shop, according to Westons in its first cider report.

POW! Cider is still packing a punch in pubs

Cider report

Cider continues to drive on-trade profits

By Nicholas Robinson

Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits

Is premium cider where the growth is?

Cider

Thatchers grows sales above cider market for sixth year

By Nicholas Robinson

Cider maker Thatchers has reported a sixth consecutive year of growth ahead of the rest of the cider market, which is, in part, down to the increased popularity of its premium ciders.

How to pair beer and cider with food

Beer and Cider

How to pair beer and cider with food

By Nicholas Robinson

Matching beer and cider with food could be a "double whammy" for pubs when it comes to standing out from a competitor, three food and drink experts have told the Publican's Morning Advertiser (PMA).

Magners pumps millions into relaunch and rebrand

Cider

Magners pumps millions into relaunch

By Nicholas Robinson

Irish cider makers Magners is pumping millions of pounds into a new multimedia advertising campaign to launch its new packaging and a rip-top cap.

New cider drinks in the UK

Cider

Seven innovations in cider

By Nicholas Robinson

Cider makers are set to launch new products during the coming weeks in a bid to make a successful play of the, hopefully, warm and dry weather this summer. In the meantime, we look back on seven of the top cider trends that snatched our attention over...

Cider trends: Make sure you're well stocked

Drinks

Cider trends: Make sure you're well stocked

By Nigel Huddleston

With peak cider season on its way, Nigel Huddleston takes a look at what’s available for you to make sure your pub is the destination for thirsty drinkers.

Bottled cider trends report: the joy of six

Cider

Bottled cider trends report: the joy of six

By Laurie Macdonald

The cider revival of the past few years has rivalled the craft movement in beer in its meteoric rise, with the category worth an estimated £2.7bn.

Cider looks to emulate craft beer

Cider Trends Summit

Cider looks to emulate craft beer

By PMA

For the third year in a row, the ever-popular Cider Trends Summit, hosted by the PMA, returned to Bristol and brought together leaders of the sector to discuss the key challenges facing the category, how cider makers can exploit new opportunities and...

Cider Trends Summit 2015: The opportunity with apple

Cider Trends Summit 2015: The opportunity with apple

By Sam Fielding

Following the phenomenal growth the cider category market has enjoyed over the last decade, Sam Fielding from Heineken UK argues producers should work together as a ‘cider community’ to keep the momentum going.

10 reasons to attend the Cider Trends Summit 2015

Event

10 reasons to attend the Cider Trends Summit 2015

By Mike Berry

Read our list of why you need to attend the Publican's Morning Advertiser’s popular cider category event - the Cider Trends Summit - to be held in Bristol next month.

Cider Trends Summit 2015: Cloudier times for the category?

Speaker Q&A

Cider Trends Summit 2015: Cloudier times for the category?

By Chris Wisson

Chris Wisson, senior drinks analyst at Mintel, is speaking at next month’s Cider Trends Summit in Bristol. Here he looks briefly at the category’s recent performance and what the future might hold.

Cider Trends Summit returns for third year

Event

Cider Trends Summit returns for third year

By Mike Berry

The Publican’s Morning Advertiser’s dedicated cider category event — the Cider Trends Summit — is returning to Bristol for a third year.

Rekorderlig Dry Apple will be available on draught and in 330ml bottles

Rekorderlig launches Dry Apple Cider

By Jessica Mason

Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.

The Big Interview: Martin Thatcher, Thatchers Cider

The Big Interview: Martin Thatcher, Thatchers Cider

By Mike Berry

Thatchers has been producing cider since the early 1900s and the family-run business, now in its fourth generation, is still doing well. Mike Berry finds out more about the man at the helm.

Hoxton Cidersmiths launch Sixpointsix

New brand for Hoxton Cidersmiths

By Robyn Black

Hoxton Cidersmiths, set up by friends who describe themselves as a “pair of cider purveyors,” is to launch a third new brand this month.

Apple Day

Celebrating a fruitful cause

By Pete Brown

Get the core details right and you could reap the benefits of commemorating the UK's Apple Day.

Cider? The new 'craft' drink?

Pete Brown: What is craft cider, and is it the new craft beer?

By Pete Brown

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Pete Brown looks at a selection of the very best craft ciders available and defines the term and the category from a range of industry perspectives.