The 2014 World Cup in Brazil kicks-off on 12 June and the tournament is a great opportunity for pubs to boost business. Here are 4 key points operators need to know about the extension of licensing hours for England matches.
AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.
A group that represents chief police officers has said it does not support a national extension of licensing hours for the World Cup, something the British Beer & Pub Association (BBPA) said could bring in an extra £20m for pubs.
C&C Group, the Irish drinks company, has announced that John Dunsmore will step down as its chief executive at the end of the year and will be succeeded by its current chief operating officer and finance director Stephen Glancey.