Fifa World Cup

ABInBev, the producer of Stella Artois, has seen sales rise

World Cup lifts ABInBev sales

By John Harrington

ABInBev, the Stella Artois and Budweiser brewer, saw UK sales of its drinks grow 13.5% in Q2 2014, due to ”strong World Cup volumes”.

Extended pub hours only apply to England matches

4 key licensing points for World Cup 2014

By Poppleston Allen

The 2014 World Cup in Brazil kicks-off on 12 June and the tournament is a great opportunity for pubs to boost business. Here are 4 key points operators need to know about the extension of licensing hours for England matches.

World Cup promotion for Coca-Cola

World Cup promotion for Coca-Cola

By Robyn Black

Coca-Cola Enterprises (CCE) is ramping up on-trade activity around its 330ml glass bottles, as it looks to make the most of Coke’s sponsorship of the 2014 FIFA World Cup.

Budweiser new Rise as One World Cup 2014 campaign

Budweiser gears up for World Cup with new campaign

By Mike Berry

AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.

BBPA issues World Cup Guidance for pubs

BBPA produces World Cup guidance for pubs

By Michelle Perrett

The British Beer & Pub Association (BBPA) has produced guidance for pubs to help them make the most of this year’s World Cup which is being held in Brazil.

Driver of growth: Peroni is leading the way for SAB Miller

Peroni drives SAB Miller UK lager volumes by 6%

By John Harrington

SABMiller has shrugged off the difficult comparatives with the 2010 football World Cup to report a 6% growth in UK lager volumes in the six months to 30 September.

Hospitality industry can help pull country out of recession by creating jobs

Leisure and sport industry can create 100,000 jobs

By Michelle Perrett

The sport and leisure industry can create a further 100,000 jobs by 2014 with Government support, claims the Business In Sport & Leisure chief executive Dominic Harrison.

Magners: C&C boss is leaving

Dunsmore to step down as C&C chief executive

C&C Group, the Irish drinks company, has announced that John Dunsmore will step down as its chief executive at the end of the year and will be succeeded by its current chief operating officer and finance director Stephen Glancey.