Red Bull

Making the most of Golf, Cricket and F1

Summer of sport

Making the most of Golf, Cricket and F1

By Liam Coleman

As the Euro 2016 group stages reach their midway point, the summer of sport is finally in full swing. Yet the sad reality is that it’s time to start thinking about what’s next up when England inevitably get knocked out in a quarter-finals penalty shoot-out.

The limited release will see eight million 250ml special-edition Disclosure Red Bull Energy cans stocked in 65,000 pubs, bars and clubs across the UK.

Red Bull launches Disclosure can

By Laurie Macdonald

Red Bull UK is set to launch its first ever on-trade exclusive can in conjunction with electronic music duo Disclosure. The limited release will see eight million 250ml special-edition Disclosure Red Bull Energy cans stocked in 65,000 pubs, bars and clubs...

Crowd-puller: a Red Bull event at Battersea Power Station

Red Bull marketing hits profits

By John Harrington, M&C Report

Red Bull Company, owner of the energy drink brand in the UK and Ireland, saw pre-tax profits nearly halve in 2010 due to an increase in marketing...

Red Bull: new energetic ads

Energetic new TV ads for Red Bull

By Robyn Lewis

Red Bull's quirky cartoon advert will return to the small screen this month, forming part of the company's plans to drive profits for the on-trade in...

Cola innovation

Cola innovation

The largest category in the on-trade has long been dominated by two main players, but other brands are now getting in on the act Colas are getting a...

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

Pudduck's CV BackgroundWith more than 10 years' experience in sales & customer marketing, Imogen Pudduck started life working for toy...

Calling all pubs to spread their wings

Calling all pubs to spread their wings

Licensees get ready for take off! The Morning Advertiser has teamed up with Red Bull to help pubs get involved in one of the most creative,...

BrandsBriefs

BrandsBriefs

Red Bull pilots take flight Red Bull is bringing a new type of motor sports to London for the first time this summer. The Red Bull Air Race World...

Import expert

Import expert

With a truly international portfolio of beers, Ubevco has rapidly become a brand builder of some repute. Ben McFarland reports.For overseas beer...