Social Media

Snap decisions: What should you keep in mind when posting images of customers?

Can you post images of customers on social media?

By Emily Hawkins

You want potential customers to see images of a bustling venue with happy faces when they look up your website or go to your social media page. But is there a risk in posting images of punters?

Perfect pictures are not crucial for pub success on Instagram

Get the picture: promoting your pub with Instagram

By Claire Churchard, Georgina Townshend and Stuart Stone

Humans are visual beings, making Instagram an ideal place to showcase your pub. Experts and operators reveal how they get over the line first in a photo finish.

Poor image: firing someone via text or social media could lead to a damaged reputation and/or an employment tribunal

How NOT to fire your pub staff

By Georgina Townshend

After a pub landlord has been blasted this week for firing five staff members via text and Facebook, The Morning Advertiser finds out the best way of letting your staff go - and avoiding a potentially costly employment tribunal and a damaged reputation.

Ghoulish: give customers a right fright on Halloween

Scare their pants off – top tips for Halloween in the pub

By Nicholas Robinson

Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.

Dealing with complaints: Fred A'Court shares the dos and don'ts

Need to know: how to deal with complaints

By Fred A'Court

Complaints are an occupational hazard in the pub trade – no matter how good you are – so what are the best ways to deal with them constructively?