Gallery
The Woolpack, Wainfleet
The Woolpack's garden has been renovated in the agreement (above).
Batemans' new ‘manchise’ pubs are run under a hybrid agreement; half managed, half tenanted, and rewards operators for being entrepreneurial and growing the business.
This agreement releases the operator from responsibility for the day to day expenses such as utilities, wet stock, insurance etc., leaving them free to focus on developing the food and accommodation aspect of the pub where appropriate.
There is a franchise fee based on turnover, which means the operator receives a percentage of wet turnover, and Batemans receives a percentage of accommodation and food turnover.
This refurbishment of The Woolpack is part of a wider regeneration programme for the brewer.
Stuart Bateman, managing director of Batemans, said: “We have carried out the biggest and most extensive refurbishment of any pub in Batemans history at The Woolpack, and it is now a truly magnificent quality local pub which the brewery and community can be proud of. This investment is part of our comprehensive development strategy which will ensure our pub estate is as strong as it can be and secure our place in the market for many years to come.”