Londoners sup 2.5 pints every week

The people of Croydon are the biggest drinkers of beer, according to the survey of 1,000 London beer drinkers, who consume an average of three pints each week.

When it comes to beer styles, the majority of London drinkers (65%) can be found sipping on a mainstream beer brand while more a third (35%) said a craft beer would be their brew of choice.

North v south

South Londoners prefer drinking craft beer (39%) over north Londoners (33%) and out of the capital’s 32 boroughs, those in Merton – where the Wimbledon tennis tournament takes place – were the most likely (75%) to name craft beer as their favourite style while people from the north-east London borough of Redbridge were the most likely (88%) to name a mainstream beer as their top tipple when at the pub.

The capital’s five favourite beer styles were lager (50%), IPA (11%), pale ale (6%), bitter and stout (6% respectively). Trendy Lambeth residents were the biggest fans of a gose style beer (5%) and while Camden folk were most likely to plump for a double India pale ale (DIPA) (6%).

Counting calories

Those in riverside borough Hammersmith & Fulham are the most concerned about the calorie count of their pint (15%) as well as being the most likely to choose a beer based on the artwork on the can or bottle (15%).

Fourpure Brewing Co head of brewing operations Rebecca Crotty-Jones said: “London’s long been referred to as the home of craft beer in the UK and we wanted to carry out a census of the capital’s beer drinkers to better understand the latest trends and behaviour.

“It’s interesting that while lager has long been a favourite beer for Brits, London drinkers seem to be shifting towards different options with one in five (20%) now naming a style of pale ale as their brew of choice.”