Lager

Pioneering lager: Black Sheep takes a step in a new direction

Black Sheep Brewery launches first lager

By Nicholas Robinson

North Yorkshire’s Black Sheep Brewery has created its first ever lager, 54 Degrees North, which has been lauded as a new chapter for the brewer.

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Evolving styles: the next big thing is fruited beer, say experts

Future Trends: Beer and Cider

The future of craft beer: fruit?

By Nicholas Robinson

Sales of fruit beer in the US’s well-established craft beer market account for 13% of total craft sales, which can be matched here in the UK, according to a leading buyer in the category.

Category update: CGA commercial director Graeme Loudon outlined the latest sales and figures for beer and cider at the event

Future Trends: Beer and Cider

Beer and cider trends from home and away

By Nikkie Sutton

Operators should expect to see more new craft beer and cider launches in the months ahead as experts in the sector predict a dramatic boost in consumer interest. 

Meeting standards: the trade needs to rethink its beer and cider hygiene training

Future Trends: Beer and Cider

Bad beer and cider hygiene must improve

By Nicholas Robinson

Operators investing little or nothing in beer and cider hygiene training must change their ways or risk a severe drop in sales, a panel of sector experts has warned.

Targeting the world: Gerry Tosh outlines BrewDog's global sales plans

Future Trends: Beer and Cider

BrewDog sets out ‘world domination’ plans

By Nicholas Robinson

BrewDog will dramatically expand its international business by pumping funds into markets such as France, Australia and Asia, as the brewer’s founders aim to be the largest craft brewer in the world.

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