Beck

AB InBev to expand non-alcoholic beer portfolio with Beck's Blue Lemon

01-Feb-2016 By Ben Winstanley

AB InBev UK has plans to add Beck's Blue Lemon to its on-trade portfolio of non-alcoholic beer as the brewer seeks to fulfil its Global Smart Drinking Goals that 20% of its global beer volumes are low-to-no alcohol by 2020.

Becks Vier revisits music and the arts

04-Jun-2010 By Sonya Hook

A series of mini music festivals will be taking place in pubs across the country this summer, as part of the 2010 campaign for Beck's Vier. Artists...

The lowdown on low ABV lagers

01-Jun-2010 By Nigel Huddleston

Improvements in technology and demand for low-alcohol drinks means some pubs are leaving more fridge space for low strength beers.

Interactive billboards advertising Beck's to music fans

21-Sep-2009

Beck's is being advertised via high tech billboards that invite music fans to plug in digital personal stereos (MP3 players) to generate personalised...

Pop goes the pub in Becks campaign

08-Sep-2009

Three landmark music pubs in the capital have been dressed in new clothes under the Beck's Music Inspired Art campaign. The exteriors of the Old Blue...

Ladyhawke and Hard-Fi team up with Beck's beer

04-Aug-2009 By Ewan Turney

Pop artists Ladyhawke and Hard-Fi are creating their own bespoke labels for Beck's as part of its "music inspired art" initiative. More than 16m...

Beck's backs MTV Europe Music Awards

27-Oct-2008 By Ewan Turney

Beck's has signed a deal to become the Official Beer Partner of the 2008 MTV Europe Music Awards. The awards will be held at the Liverpool Echo Arena...

Euro 2008: European beer tasting

14-May-2008

WITH A beer paired with each of the 16 countries competing in the home nations-less tournament, the competitors have been tasted and ranked by a...

Beck's Vier decides to do things differently

06-Mar-2008

A major new TV ad campaign for Beck's Vier centres around the 4% abv beer being "different by choice". Running throughout March and April, the...

Beck's gets lemon aid from new extension

30-Jun-2006 By Rosie Davenport

InBev UK is testing a citrus-flavoured, half-strength version of Beck's lager in a handful of independent on-trade outlets in Glasgow. Beck's Green...

Beck's nudity okay

08-Mar-2006 By Iain O'Neil

The Advertising Standards Authority has rejected a complaint about a Beck's poster which showed a partially naked artist.

InBev launches new lower-strength Beck's draught lager

23-Feb-2006

Following a successful four-month trial, InBev UK is looking to change the face of standard lager through the launch of its Beck's Vier. The lower...

Interbrew deal for Beck's raises competition questions

06-Aug-2001

British competition authorities are expected to look into a takeover of German brewing giant Beck's by Belgium's Interbrew.The £2.2bn deal for...

What the Sunday papers say - July 8

09-Jul-2001

Sunday BusinessGerman brewer Beck is exploring strategic options which could lead to a sale of the business for about £600m. It is understood to...

Beck's is back in £12m promotion

14-Jun-1999

A £12million advertising push by Scottish Courage (ScotCo) sees premium lager brand Beck's returning to the UK's television screens this week.The...