Branding + Marketing

How the revamped Proper Job IPA by St Austell looks

THE CASK PROJECT

St Austell rebrands flagship cask ale Proper Job

By Gary Lloyd

St Austell Brewery has unveiled a new look for its flagship IPA Proper Job (4.5% ABV), which will hit pubs and bars across the UK beginning this month (March 2024).

How to tailor a low and no drinks offer at your pub

PROMOTIONAL CONTENT

The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Seasonal meetings: a change of menu to suit the colder months could attract more customers (credit: Getty/SolStock)

FEATURE - FOOD TRENDS

FEATURE: Food trends for winter

By Emma Eversham

Shorts and T-shirts have finally been replaced by sweaters and sou’westers as the UK’s weather resumes its usual service following an unseasonably warm and dry September and October.

Energy savers: here are 5 of the best eco-friendly pieces of equipment, according to Brewfitt

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Brewfitt's top 5 energy-saving products for dispense

By Brewfitt

In today's environmentally conscious world, reducing energy consumption is not only a noble endeavour but also a smart one, especially for businesses in the hospitality industry.

Social storm: Is Threads a business tool or fleeting fad? (Credit: Getty/ WeAre)

Threads: a guide for pubs

By Amelie Maurice-Jones

Threads, a new social media app from Facebook’s parent company Meta, amassed more than 150m downloads in just two weeks after launching earlier this month.

Following on: former England cricketer Harry Gurney and current England cricketer Stuart Broad

My Pub

My Pub: Tap & Run, Upper Broughton, Melton Mowbray, Leicestershire

By Gary Lloyd

When the Tap & Run pub was destroyed in a fire in June last year, owners and England cricket players Harry Gurney and Stuart Broad, were distraught but vowed to bring the site back even better than before. Here, Gurney tells The Morning Advertiser...

MONIN competition to £1,000 a week over 9 weeks

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Win £1,000 every week this summer with MONIN

By MONIN

MONIN, the global beverage flavour expert, has launched an exciting competition offering outlets the opportunity to win £1,000 wholesale credit, every week for 9 weeks throughout June and July!

Delivering success: Inigo Rivero shares insights at the MA Leaders Club, Newcastle

MA LEADERS CLUB

How to unlock TikTok’s potential

By Amelie Maurice-Jones

House of Marketers managing director, Inigo Rivero, discussed how operators can unleash the potential of TikTok at The MA Leaders conference last week.

Digital insights: Footprint Digital staff talk all things SEO

MA Leaders Club

How to drive footfall to your pub's website

By Amelie Maurice-Jones

Experts from the advertising agency Footprint Digital advised operators on how to get the most out of SEO, at the MA Leaders conference in Newcastle last week.

Historic month: May could see £1bn boost for the sector (Credit: Getty/Delpixart)

May could be 'historic' month for sector

By Rebecca Weller

May has the potential to be a “historic” month with “huge uplifts” for the sector with hospitality at the heart of a variety of events, UKHospitality (UKH) chief executive Kate Nicholls has said.

Bank holiday boost: Star Pubs & bars licensees will have access to PoS kits

Star ploughs £60k into coronation weekend

By Gary Lloyd

Star Pubs & Bars has invested more than £60,000 worth of support for the King’s Coronation and accompanying May bank holiday weekends for its licensees.

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask

THE CASK PROJECT

Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.