On-trade targeted: Ryan Fritsch is ‘hugely excited’ to take on his new role at Budweiser Brewing Group

Budweiser takes on new on-trade sales director

By Alice Leader

Budweiser Brewing Group UK&I, a part of AB InBev, has announced Ryan Fritsch as its new on-trade sales director, who will be pushing on-trade sales across Budweiser Brewing Group’s entire portfolio.

Mindful drinking: Club Soda and Budweiser are developing an online tool to help moderate hospitality employees' drinking habits

Club Soda and Budweiser to track drinking habits

By Emily Hawkins

Brewer Budweiser and mindful drinking organisation Club Soda have joined forces to develop an online project that will aim to help people working in the licensed trade who want to drink less alcohol.

Bud: first campaign since takeover

Budweiser launches major campaign

By Ewan Turney

US lager Budweiser is launching its first ad campaign since the takeover of Anheuser-Busch by InBev. The campaign will run for nine weeks in around...

Budweiser ads show true dedication

Budweiser ads show true dedication

Budweiser has aired the first of its TV commercials placing a new emphasis on promoting the core values of the brand. In the 60-second advert, a...

Budweiser launches new ad campaign

Budweiser launches new ad campaign

By Noli Dinkovski

Budweiser is launching a major UK-only ad campaign to bring out the core values of the brand. True Dedication will focus on the care that goes into...

Quality drive

Quality drive

Anheuser-Busch Budweiser's continued growth in thepremium packaged lager category is a response to increasing demand for quality among UK lager...