Drink

Most popular: Mojito tops the list of most served cocktails in the on-trade

How to make the five best-selling cocktails

By Nikkie Sutton

Cocktails are showing no signs of going away and operators need to ensure they are tapping into the latest trends in the category to boost their bottom lines.

Top to stock: The Drinks List goes live

The Drinks List: Top Brands To Stock webinar launches

By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

Fancy: premium products on the up again

Sales of better bevvies rise again in pubs

By Nicholas Robinson

Brits cannot get enough of high-quality drinks when visiting the pub, according to the latest research from CGA, which shows two in five consumers are now going premium.

Promiscuous: only 34% of drinkers have a local

Just one in three drinkers have a ‘local’

By James Beeson

Only 34% of drinkers identify as having one pub or drinking establishment they use ‘most of the time’ according to new data from the 2017 Marston’s On Trade Ale Report.

Party people: WKD drinks are seen as part of the festival scene

Ready-to-drink: ready to develop?

By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s.