Cocktails are showing no signs of going away and operators need to ensure they are tapping into the latest trends in the category to boost their bottom lines.
According to data experts CGA, 6.5m customers are now choosing to drink a cocktail with the meal when eating out meaning operators need to have a varied and premium drinks offer to pair with food, impacting a diner's decision on where to eat.
The experience trend is something cocktails fit into perfectly thanks to the 'instagramable' factor of them.
The way drinks look is as important as the way they taste in today's society meaning a premium spirit and mixer, topped with an eye-catching garnish is the way forward.
Bar staff are best placed to educate drinkers on the flavour profiles of drinks – and consumers want bartenders' recommendations.
This can push certain types of cocktails and inform guests, keeping drinkers and operators happy.
On the subject of consumers, they want service and they want it now meaning the days of pre-batching are still welcome.
However, this could pose a problem because it could impact the theatre of watching bar staff whipping up complicated cocktails but, it is more time and cost-efficient.
The Morning Advertiser has looked at the five best-selling cocktails in the on-trade along with how to make them.