Grolsch

New glassware, bottles and fonts form part of the relaunch

Major marketing push for Grolsch

By Robyn Black

A bigger bottle, new fonts, glassware and a major marketing push all form part of a rebrand for Dutch lager Grolsch.

Going Dutch

Going Dutch

In the Grolsch brewery, in Enschede, a two-hour drive east of Amsterdam, there is a giant snaking gangway that stretches the length of the building....

In Brief

In Brief

Grolsch gets new bottle Coors Brewers has redesigned the bottle for Grolsch beer. The updated design, which features a "slimmer shape" and...

NewsDigest

NewsDigest

The Scottish Government is tackling supermarkets and off-licences over alcohol abuse by forcing them to contribute to the social cost of "bevvy...

Grolsch: UK volume down 10%

Grolsch: UK volume down 10%

By Ewan Turney

Dutch brewer Grolsch has warned the British market is under "severe pressure". The warning came as Grolsch, subject of a takeover bid from SAB...

City diary

City diary

By The PMA Team

Undercover operations in green light district We've all heard share-buying theories over the years. The sale of Grolsch to SABMiller reminds City...

SAB Miller buys Grolsch

SAB Miller buys Grolsch

SAB Miller has agreed to buy Dutch brewer Grolsch for €816 million. The proposed takeover will not affect the distribution agreement for Grolsch in...

Taste test

Taste test

THIS WEEK: Grolsch Weizen A 5.3% abv brew, launched to take on S&NUK and InBev in the wheat-beer sector Marcus Ellerby 25, student, London I am...

New wheat beer for Grolsch

New wheat beer for Grolsch

By Rosie Davenport

Coors is taking on rivals S&NUK and InBev in the wheat beer market with a new Grolsch extension. Grolsch Weizen is a 5.3% abv beer brewed in...