Peroni

Peroni reveals alcohol-free lager

02-Jan-2019 By Nicholas Robinson

Italian lager brand Peroni has launched its first alcohol-free variant to the UK market, which will be rolled out across the UK on-trade this year.

Asahi UK launches Peroni Ambra

27-Mar-2017 By Daniel Woolfson

Asahi UK is extending the Peroni brand with the launch of a new 'aperitivo-inspired' beer, Peroni Ambra.

TripAdvisor

Licensee's furious response to beer pricing TripAdvisor complaint

06-Jul-2016 By Oli Gross

TripAdvisor reviewers can be infuriatingly harsh in their assessments of pubs, and none more so than a customer who branded his experience ‘terrible’ based purely on the price of a pint.

Peroni pairs up with film director

12-Jul-2010 By Jessica Harvey Jessica

Peroni Nastro Azzurro has partnered with an Italian film director to create a short film about "the Italian art of turning the ordinary in to the...

Peroni poster cleared after drink-drive complaint

30-Jun-2010 By Ewan Turney

A poster ad for Italian beer brand Peroni has been cleared by the Advertising Standards Authority (ASA).

Peroni boosts SAB Miller

20-May-2010 By Ewan Turney

SAB Miller delivered organic volume growth of 17% in the Britain, fuelled by a strong performance by Peroni Nastro Azzurro.

Peroni offers chance to win bespoke fashion items

05-Jun-2009 By Ewan Turney

Italian beer brand Peroni is offering punters the chance to win bespoke fashion gear designed by Antonio Beradi. The Peroni-Beradi collection,...