Rtd

RTD beverages present ‘double burden to health’

22-Jan-2020 By Alice Leader

Popular sugary alcoholic drinks are a ‘double burden’ on consumers’ health because of their alcohol and sugar content, coupled with the huge cash onus placed on the NHS, according to new research.

The Drinks List: Top Brands to Stock 2019

18-Nov-2018 By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Ready-to-drink: ready to develop?

21-Aug-2017 By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

New pub drink: RTD and cocktails

28-Mar-2011 By Sonya Hook

Sonya Hook discovers the recent wave of RTD launches could represent the beginning of a rather fruity alliance with swish cocktails.

Comment: Sambuca alcopop anyone?

13-Oct-2009

There we all were waiting for a sambuca-based RTD and along come two at once. The RTD category is apparently in terminal decline, pubs selling 15.4...

Relaunch boost for Reloaded RTD

02-Jul-2009 By Robyn Lewis

Halewood International is investing again in the RTD category with a new variant, a new look and the first campaign in four years for Red Square.

A WKD sort of cider

30-Apr-2009

The latest entry to the cider market comes not from a West Country cider farm nor from the power-houses of Magners or Bulmers, but from WKD.That's...

A Mojito in the mix

21-Feb-2008

Global Brands has launched a ready to drink (RTD) brand based on the Mojito cocktail and its VK brand.  The first flavour to be launched is VK...

The Drinks Editor says

27-Feb-2006

While cider has become the new weapon of choice for drinkers, old favourites RTDs are struggling. Drinks editor Adam Withrington asks whether there...

Trade Talk: Stuart Whitwell

02-Dec-2005

Stuart Whitwell, joint managing director of Intangible Business, a brand valuation, strategy and development consultancy, calls on licensees to do...

WKD side returns

14-Jul-2005

A new burst of TV advertising kicks off this month for WKD. The RTD is back with its 'Have you got a WKD side? campaign. In addition to TV adverts,...

Diageo invests in new low-sugar Archers RTD range

12-May-2005

Diageo has announced it will be investing £4m in a new RTD brand, despite falling category sales.Archer's Vea is a low-sugar RTD aimed at women aged...

Red Square switches comedy for cartoons

07-Oct-2004

by Rosie Davenport Halewood International hopes to align its Red Square RTD (ready-to-drink) brand with urban culture as it ditches the humour of its...

Reef cocktails bid to shake up RTDs

18-Mar-2004

Coors Brewers is looking to shake and stir a sluggish ready-to-drink (RTD) sector with the launch of Reef cocktails.Amid speculation that the RTD...