Rtd

More pours: which new products have launched in the past week?

New product round-up

Shipyard, Grolsch, Thatchers draft on-trade launches

By Stuart Stone

Shipyard, Grolsch and Thatchers have lined up new brews to help them tap into the on-trade while new sparkling mead, banana rum and English vermouth launches have also hit the market.

More pours: which new products have launched in the past week?

NEW PRODUCT ROUND-UP

Bacardi and Dead Man’s Fingers grow rum range

By Stuart Stone

Both Bacardi and Dead Man’s Fingers have added new variants ahead of National Rum Day on 16 August, while Everards and Robinsons have launched limited edition beers.

Impact: high-design and high taste

In association with Kopparberg

Spiked sales: why operators shouldn’t go soft on hard seltzer

By Nicholas Robinson

Hard seltzers have been quietly making their way up the drinks trends ladder and establishing themselves in consumer repertoires – but what is this nascent category and is it worth pub and bar operators tapping into?

Sugar fears: health experts call for ‘ready to drink’ alcoholic beverages to be reduced in sugar and calories

RTD beverages present ‘double burden to health’

By Alice Leader

Popular sugary alcoholic drinks are a ‘double burden’ on consumers’ health because of their alcohol and sugar content, coupled with the huge cash onus placed on the NHS, according to new research.

Tops: The biggest-selling brands in the UK on-trade

The Drinks List: Top Brands to Stock 2019

By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Party people: WKD drinks are seen as part of the festival scene

Ready-to-drink: ready to develop?

By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

WKD Purple: Cheeky vodka mix

New pub drink: RTD and cocktails

By Sonya Hook

Sonya Hook discovers the recent wave of RTD launches could represent the beginning of a rather fruity alliance with swish cocktails.