Rtd

Christmas cheer: new beverages on the market

New products round-up

Festive drinks released in time for Christmas

By Gary Lloyd

Burleighs has employed a rare production process to make its limited-edition Christmas Gin, Tuscan Tree targets a sequel Aperitivo, Vida Wines & Spirits shows off a few of its wines, Netherlands-based Ful launches its Spirulina Fizz trio and Liquid...

25 Years of Responsible Alcohol Regulation: A new spotlight report by the Portman Group (Credit: Getty/ NataliaAlkema)

Portman Group launches new guidance for Hard Seltzer and CBD drinks

By Rebecca Weller

Following a 10% increase in requests for advice regarding hard-seltzers and alcoholic drinks containing CBD, the Portman Group has released new guidance in those categories through a new spotlight report, 25 Years of Responsible Alcohol Regulation.

Major movers: the inclusion of draught cocktails has shaken up the RTD league

The Drinks List

Crabbies tops RTD division, draught cocktails make big moves

By Gary Lloyd

The ready-to-drink (RTD) category has seen some big losses as the restrictions on hospitality hit hard during the past year but, with CGA re-categorising draught cocktails as RTD, there are three new entrants to the top 10 that have been going great guns.

Something for the weekend? The latest new products and news

New products round-up

Hofmeister crowdfunding, Bone Daddies and Deya collab beer

By Gary Lloyd

Among the new products on offer this week are a collaboration brew from Bone Daddies and Deya, Beavertown's new hard seltzer range and a liqueur range from Witch Kings Rum. There is also news on a crowdfunding campaign from Hofmeister.

What are the best selling alcohol brands of 2021?

The Drinks List

The Drinks List – top brands to stock in 2022

By The Morning Advertiser

This year’s Drinks List has been impacted by the fact the on-trade sector was either in lockdown or operating under restrictions from October 2020 to July 2021, which was a longer period than when the results was previously compiled.

Expectations upgrade: Nightcap has reported a sales boost as it prepares to open new sites

Nightcap reports 68% sales increase versus pre-Covid

By Gary Lloyd

Nightcap, the parent company of cocktail bar groups London Cocktail Club and Tonight Josephine, has reported a 68% increase in net sales for a 13-week period versus the same, pre-Covid, equivalent in 2019.

Stock up now: this week's new product launches

New products round-up

Bumper week for new product launches

By Gary Lloyd

Cask Hobgoblin IPA, three vodkas from Masons of Yorkshire and Fuller’s Vintage Ale are among the new products to hit the market this week.

Best selling alcohol brands 2020

The Drinks List

The Drinks List – Top Brands to Stock in 2021

By Nicholas Robinson

Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.

More pours: which new products have launched in the past week?

New product round-up

Shipyard, Grolsch, Thatchers draft on-trade launches

By Stuart Stone

Shipyard, Grolsch and Thatchers have lined up new brews to help them tap into the on-trade while new sparkling mead, banana rum and English vermouth launches have also hit the market.

More pours: which new products have launched in the past week?

NEW PRODUCT ROUND-UP

Bacardi and Dead Man’s Fingers grow rum range

By Stuart Stone

Both Bacardi and Dead Man’s Fingers have added new variants ahead of National Rum Day on 16 August, while Everards and Robinsons have launched limited edition beers.

Impact: high-design and high taste

In association with Kopparberg

Spiked sales: why operators shouldn’t go soft on hard seltzer

By Nicholas Robinson

Hard seltzers have been quietly making their way up the drinks trends ladder and establishing themselves in consumer repertoires – but what is this nascent category and is it worth pub and bar operators tapping into?

Sugar fears: health experts call for ‘ready to drink’ alcoholic beverages to be reduced in sugar and calories

RTD beverages present ‘double burden to health’

By Alice Leader

Popular sugary alcoholic drinks are a ‘double burden’ on consumers’ health because of their alcohol and sugar content, coupled with the huge cash onus placed on the NHS, according to new research.

Tops: The biggest-selling brands in the UK on-trade

The Drinks List: Top Brands to Stock 2019

By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Party people: WKD drinks are seen as part of the festival scene

Ready-to-drink: ready to develop?

By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

WKD Purple: Cheeky vodka mix

New pub drink: RTD and cocktails

By Sonya Hook

Sonya Hook discovers the recent wave of RTD launches could represent the beginning of a rather fruity alliance with swish cocktails.

Red Square: first campaign in four years

Relaunch boost for Reloaded RTD

By Robyn Lewis

Halewood International is investing again in the RTD category with a new variant, a new look and the first campaign in four years for Red Square.

A WKD sort of cider

A WKD sort of cider

The latest entry to the cider market comes not from a West Country cider farm nor from the power-houses of Magners or Bulmers, but from WKD.That's...

A Mojito in the mix

A Mojito in the mix

Global Brands has launched a ready to drink (RTD) brand based on the Mojito cocktail and its VK brand.  The first flavour to be launched is VK...

WKD side returns

WKD side returns

A new burst of TV advertising kicks off this month for WKD. The RTD is back with its 'Have you got a WKD side? campaign. In addition to TV adverts,...