Intercontinental Brands has added a spiced rum pledging 10% of its profits to the Barbados Sea Turtle Project to its brand portfolio, while new spirit releases from the likes of The Moore House Cocktail Company, JJ Whitley Vodka, Jatt Life also landed....
Scottish craft beer maker BrewDog has created a new 57.8% pour, South Devon-based Salcombe Distilling Co has teamed up with two-Michelin starred chef Niall Keating, and a new brewer has created a range of craft beers using adaptogenic mushrooms.
Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed
The past week has seen Signature Brew join forces with Mercury Prize shortlisted Sports Team, Bowmore announce a £50,000 limited-edition whisky in tandem with Aston Martin and a host of low-calorie pours hit the market.
Hard seltzers have been quietly making their way up the drinks trends ladder and establishing themselves in consumer repertoires – but what is this nascent category and is it worth pub and bar operators tapping into?