Soft Drinks

Stocking up for Christmas: Spirits, Soft Drinks & RTDs

22-Oct-2003

Christmas 'spirit' can boost tradeWith more cash in their pockets, your customers like to get into the Christmas spirit - literally. The advice to...

How to get promoted!

26-Sep-2003

The following article is brought to you by Coca-Cola.Raise your pub profile and performance with well-run promotions.Well-managed promotions are a...

Soft drinks profits - kidding around

20-Aug-2003

Britvic has developed brands with real kids appeal, just right for your pub.Britvic Soft Drinks is the leading UK supplier of soft drinks for the...

Adults only - soft profits 2

04-Aug-2003

Adult soft drink consumption is steadily growing, making it a lucrative marketAdults represent 67 per cent of the population and account for more...

Soft drinks profits - it's child's play

01-Aug-2003

Catering for kids by stocking the right soft drinks will make your pub a winnerLeading Soft Drinks company, Britvic Soft Drinks, offers a range of...

Adults only - soft profits

01-Aug-2003

The adults soft drinks market is increasing so now is the time to tap into profitThere are 31 million adults over 35 in the UK. They represent more...

It pays to display!

18-Jul-2003

The following article is brought to you by Coca-Cola.Smart use of fridge and back-bar display can broaden your appeal and make soft drinks even more...

Make the Right Choice

10-Jun-2003

Maximise your profits with the right range of soft drinks to suit your pubPeople are changing - what they like to eat and drink and where they go to...

Home in on your range!

23-May-2003

The following article is brought to you by Coca-Cola.Putting the right line-up behind your bar and presenting it well is an essential skill for the...

Soft drinks is now the fourth largest drinks category in the

08-May-2003

Statistics can be manipulated to produce just about any prognosis imaginable. For example, a couple of years after Elvis's death, statisticians...

Putting on the style

08-May-2003

Interior design, music and draught beers help to set a particular tone for a pub, but soft drinks also play an important role in communicating...

Time to innovate to accumulate

08-May-2003

Martin Hartridge, managing director of the soft drinks company that bears his name, believes large manufacturers are not doing enough to help the...

Food for thought

25-Apr-2003

The following article is brought to you by Coca-Cola.Recognising customer occasions can do wonders for your profits - especially when you spice up...

Britvic report shows growth in soft drinks category

25-Mar-2003

The soft drinks category grew by three per cent last year, ahead of both beer and cider, according to the Soft Drinks Category report, published by...

Britvic's Freekee show to hit town

27-Jan-2003

Britvic Soft Drinks has heralded the creation of a whole new drinks category with the launch of a "revolutionary" new carbonated milk-based...

Coca-Cola to axe returnable bottles

21-Jan-2003

Coca-Cola Enterprises (CCE) has defended its controversial decision to become the first major soft drinks company to axe returnable bottles.In what...

Six Continents goes soft on Britvic

01-Nov-2002

Six Continents is to put the soft drinks business Britvic back up for sale once it has completed the demerger of its pubs and hotels.The business,...

Stocking up for xmas: Soft drinks

24-Oct-2002

Worth an estimated £500m to the market, Christmas is crucial for soft drinksSoft optionsThe majority of pub-goers may be hell-bent on celebrating...

Want a celebrity barmaid to pull pints at your pub?

10-Oct-2002

You can be sure that the Woolpack, the Queen Vic and the Rovers will all be in the Christmas spirit and getting their viewers in the party mood come...

Softly softly to bring in Christmas cash

10-Oct-2002

Pubs stand to make an extra £25m this Christmas if they embark on a three-pronged plan to encourage people to consume more soft drinks. Sue Garfitt,...

Groover to be a mover as smoothies hit the on-trade

27-Sep-2002

After blazing a trail through cafés, coffee shops and juice bars, the smoothie phenomenon is set to hit the licensed trade.The Juice Company has set...

Going for the soft sell

15-May-2002

Soft drinks deserve as much prominence on the back-bar as alcoholic drinksSorry to confuse you, but while you're puzzling over which bottles of...

Have you gone soft?

29-Apr-2002

A good range of soft drinks is important to meet the customer's needs at every possible occasion.The soft drinks category is one of the fastest...

The soft touch

10-Apr-2002

Soft drinks consumption is on the increase and the category looks set to play a larger role in the on-trade. Ben McFarland investigates The pub trade...

Food for thought

18-Mar-2002

Publicans should develop an offer that meets all the reasons why customers visit their outlet - the 'occasions'.It's not a simple as "we're going...

Back bar display

07-Mar-2002

The back bar is your pub's shop window and is an opportunity for you to show off your best and most profitable products. John Porter offers advice on...

Soft drinks: chilling news

25-Feb-2002

Presentation is everything if you want to boost soft drink sales. Coca-Cola Enterprises outlines the perfect serve.More than ever before, soft drinks...

Price lists should be shown in pubs says new Government report

14-Dec-2001

Pub customers have the right to know how much soft drinks cost before they order them at the bar, according to a new report. New Government...

Driving home for Christmas

28-Nov-2001

Pubcos are linking up with the Portman Group's 'I'll be Des' campaign to promote the virtues of soft drinks over Christmas. By Ben McFarlandIn a move...

Britvic sale scrapped

06-Nov-2001

Britvic has been withdrawn from auction after owners Britannia and PepsiCo refused to agree any of the tabled offers. The soft drinks business, which...

Britvic launches innovations and advice for festive season

23-Oct-2001

While draught drinks are still core to the on-trade, six out of 10 people now prefer packaged drinks, and Britvic has introduced a range of...

Stocking up for Christmas

23-Oct-2001

The Christmas countdown is under way and licensees should be preparingto make sure their pub has that festive spirit. Phil Mellows reportsAt the end...

AG Barr to bid for package of Britvic brands

01-Oct-2001

Underperforming soft drink company AG Barr may bid for a package of Britvic brands, despite having ruled itself out of the auction for the entire...

Consumer research to be revealed at Publican Conference 2001

10-Aug-2001

A major new piece of research into consumer trends and attitudes towards pubs will be revealed exclusively to delegates at The Publican Conference...

Summer calls for lighter, cooler drinks

26-Jun-2001

Demands change as the weather gets warmer - and licensees need to ensure they are stocking the cooler, lighter drinks that customers will be...

AG Barr to join battle for Britvic

08-Jun-2001

AG Barr, the producer of Irn-Bru and Tizer, is understood to be preparing a bid for soft drinks giant Britvic.The Glasgow-based group is said to be...

Soft sell - the role of soft drinks in pubs

15-Mar-2001

The role of soft drinks in pubs has changed dramatically in recent yearsCustomers spend £1.8billion a year on soft drinks in pubs. That makes it the...

Tango launches new £5m ad campaign

11-Dec-2000

Britvic Soft Drinks' Tango brand has continued its association with eccentric and quirky advertisements with the launch of a new £5million TV...

We're going soft

06-Nov-2000

Marketing chiefs say a little creative thinking can go a long way in boosting soft drinks salesSoft drinks are big business. They are a major area of...

Britvic may enter the energy sector

24-Jul-2000

Britvic is considering adding an energy drink to its expanding portfolio after the acquisition of Orchid Drinks earlier this month. Adult soft drink...

Attack on soft drinks service in pubs

07-May-2000

Pubs are failing to make the most of the unprecedented popularity of soft drinks, according to new research.Coca-Cola Enterprises' (CCE) annual Soft...

Britvic plans to put fizz back in market

15-Feb-2000

Britvic aims to produce a range of soft drinks specially tailored to the on-trade by the end of this year.The range will have its own packaging and...