Whisky

Whisky is on the up

In association with Diageo

Unravel the complexities of whisky

By Nicholas Robinson

The complexity of whisky as a category means there is a product or style for every customer, a situation made clear in new sales data that shows pockets of significant growth, as well as areas of real sales potential.

Cheers: whisky can be young and fun

In association with Hi-Spirits

How can we increase whisky sales?

By Nicholas Robinson

Dark, moody and complex are three words few would deny succinctly describe the whisky category. However, though seemingly innocuous, such an ‘inoffensive’ handful of words is actually detrimental to whisky’s ability to step up its performance.

How you like: drinkers told not to worry about how they drink their whiskey

Drink whiskey ‘any damn way you want’

By Nicholas Robinson

That's the advice of Jim Beam’s straight-talking head distiller Fred Noe, speaking on a visit to the UK from JB's homeland of Kentucky where the spirit has been distilled since 1795.

Refresh: the new whiskies will replace the existing range of Origin, Superstition, Diurachs’ Own 16 and Prophecy

Jura launches range of five new whiskies

By James Beeson

Jura Single Malt Whisky is set to undertake the biggest launch in its history with the unveiling of an entirely new range of whiskies for domestic markets around the world.

Multi functional: whisky now comes in a huge array of styles

Whisky is no longer on the rocks

By Nikkie Sutton

Operators shouldn’t have to shy away from the ‘water of life’ because it can offer opportunities to save money and time while pleasing whisky and non-whisky drinkers alike

Drop the Dram Duty: Latest polling shows broad disaffection with how the Government is dealing with the Scotch Whisky industry.

Scots call on Hammond to cut whisky duty

By Stuart Stone

New polling has revealed that more than two thirds of Scots want Chancellor Philip Hammond to cut whisky's “supertax” in this month’s budget.

Emerging scene: the Japanese whisky market is a serious challenger to the old world

Future Trends: Spirits

Where next for whisky?

By James Beeson

The rise of products from the rest of the world market and an increased focus on personality are just two trends to look out for in the future of whisky, according to a leading spirits author.

Future trend: golden rum is predicted to overtake gin volumes in the next three years

Future Trends: Spirits

Rum will overtake gin as the next big spirit

By Nikkie Sutton

Golden rum will be the next big trend in the spirits category, outpacing gin in the next three years according to data insight experts CGA.

Pure and unadulterated: the traditional image of whisky no longer holds true for many of today's consumers

Whiskey or whisky? It's a new day

By Nicholas Robinson

Whether it’s malt whisky, an American Bourbon or an Irish whiskey, the whisk(e)y category is vast and hugely diverse. Blended Scotch may be the biggest player in the sector, but interest is piquing in other areas and will not play second fiddle to white...