3 Paella
Vegetarian food maker Linda McCartney has launched a new vegetarian chicken-style paella product under license by food manufacturer the Hain Daniels Group.
The new product launch followed research by HDG, which claimed 67% of consumers found it difficult to “enter the vegetarian” world
The paella is the first product to be launched following a Linda McCartney packaging redesign by HDG.
It features: seasoned rice, chicken-style pieces, green beans, red peppers, peas, mushrooms and onions.
HDG chief executive Jeremy Hudson said: “We are delighted with the new look packaging which was developed in collaboration with the McCartney family and our design team.”