As British Summer Time begins, The Morning Advertiser cuts to the core of the cider category before the nation’s sweet tooth and beer garden weather strike back against Covid with a vengeance.
It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?
Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.
This traditional dessert by Josh Eggleton, chef-patron of the Pony & Trap, Chew Magna, will be a sound addition to any menu as the nights begin to draw in earlier. Extra points for serving fireside.
Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits
