As British Summer Time begins, The Morning Advertiser cuts to the core of the cider category before the nation’s sweet tooth and beer garden weather strike back against Covid with a vengeance.
It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?
Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.
This traditional dessert by Josh Eggleton, chef-patron of the Pony & Trap, Chew Magna, will be a sound addition to any menu as the nights begin to draw in earlier. Extra points for serving fireside.
Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits
With peak cider season on its way, Nigel Huddleston takes a look at what’s available for you to make sure your pub is the destination for thirsty drinkers.
Hobo Beer & Co is set to launch East Coast Cyder in cans across the on-trade as Suffolk-based cider company Aspall acquires a "substantial" share in the business.
Pete Brown likes his cider and knows where to go to get the best hit of apples, but he has now discovered a new source and encourages others to test the produce from Northern Ireland.
Following the phenomenal growth the cider category market has enjoyed over the last decade, Sam Fielding from Heineken UK argues producers should work together as a ‘cider community’ to keep the momentum going.
A raft of exciting speakers have been lined up for this year’s Cider Trends Summit — the Publican’s Morning Advertiser’s dedicated cider category event.
Mike Beck, owner of Uncle John's Cider Mill in Michigan and president of the US Cider Association is delivering a keynote presentation at next month's Cider Trends Summit in Bristol. We caught up with him to find out more about the market stateside.
To prove cider is for winter, just as much as for summer, Heineken has enlisted a group of urban knitters, or yarn bombers, as part of its latest campaign for Bulmers.
The new chair of the National Association of Cider Makers (NACM) delivered a strong message to MPs and government officials at a Westminster reception last night.
Stella Artois Cidre has unveiled two firsts - a foray into the fruit cider category and a move into draught - as well as a drive to promote cider with food, and a new look.
Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...
Brothers Cider is canvassing votes in what it is calling “the world’s most creative petition” to see if it should bring back its lemon flavoured cider.
Aspall is predicting record sales for its Mulled Cyder this winter, which will be stocked in Fuller’s and Peach Pub Company outlets for the first time.
Henry Chevallier Guild was two days old when he arrived at Aspall Hall, the 15th-century moated house in Debenham, Suffolk occupied by his family since 1702.
Any government duty hike at next month’s budget will have “disproportionate and serious consequences” on the cider industry, a leading cider group chairman has claimed.
Pie maker Pieminister has launched two limited edition pies and a number of special offers for those wanting to celebrate St Patrick's Day, the royal...
A new version of Magners, one which is designed to be served without ice, will be rolled out in England and Wales next year. Magners Golden Draught,...
Could you run this Warrington pub? The Hawthorne is a thriving community sports pub in Warrington, showing live sport each day, along with live music every...
