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FEATURE – Cider

FEATURE: Boom period expected for cider

04-Mar-2024 By Nigel Huddleston

The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.

Feature - cider

FEATURE: Become the ‘go-to’ for a cider or two

12-Jun-2023 By Phil Mellows

There’s a tendency for a lot of pubs to treat cider as just another kind of beer, tacked onto the end of a row of taps pouring LADs – long alcoholic beverages.

Promotional content

The secrets to driving sales at your site

25-Apr-2023 By Kopparberg

With the warmer weather just weeks away and beer gardens in the UK are beginning to get busy, category controller at Kopparberg, Anne Claypole, gives her thoughts on the fruit cider market this summer.

Ripe for reopening: which cider trends will help operators pick a winning summer offer?

29-Mar-2021 By Stuart Stone

As British Summer Time begins, The Morning Advertiser cuts to the core of the cider category before the nation’s sweet tooth and beer garden weather strike back against Covid with a vengeance.

In association with Thatchers

The A to Z of pub cider

22-Feb-2021 By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

In association with Old Mout

Is there a future for fruit cider?

30-Sep-2017 By Nicholas Robinson

It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?

What is the future for fruit cider?

22-Sep-2017 By Nicholas Robinson

Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.

In association with Old Mout

Old Mout grows Young’s fruit cider category sales

30-Aug-2017 By Nikkie Sutton

Fruit cider plays a pivotal part of many a pub’s cider offer, having seen strong growth over the last few years.

Shepherd Neame launches first cider

22-May-2017 By Nicholas Robinson

Brewer and pubco Shepherd Neame has announced Orchard View will be its first cider.

Exclusive on-trade berry cider launched by Westons

02-May-2017 By Nikkie Sutton

Westons has added a berry flavour to its super-premium brand, Mortimer’s Orchard, available exclusively to the on-trade.

Bulmers launches ‘artisanal’ cider brand Orchard Pioneers

03-Mar-2017 By Daniel Woolfson

Heineken UK is growing Bulmers' portfolio with the release of two ciders under new brand 'Orchard Pioneers'.

Halloween

Ghouls, spice and everything nice: how to boost your drinks offer this Halloween

26-Oct-2016 By Sara Hussein

One in five adults will be celebrating Halloween this year, according to Green King’s Leisure Spend Tracker.

DISH DECONSTRUCTED

How to make: chef Josh Eggleton's apple & blackberry crumble

27-Sep-2016 By Daniel Woolfson

This traditional dessert by Josh Eggleton, chef-patron of the Pony & Trap, Chew Magna, will be a sound addition to any menu as the nights begin to draw in earlier. Extra points for serving fireside. 

Pub barters for beer

14-Jul-2016 By Nikkie Sutton

A Leicester pub is giving local fruit and veg growers the opportunity to barter their produce for beer.

Cider

Thatchers launches limited edition cider

07-Jun-2016 By Nicholas Robinson

Thatchers has added a Summer Vintage Cider to its small range of limited edition ciders for the summer.

Ready-to-serve

Red Square launches new pre-mix flavours into on-trade

20-May-2016 By Nicholas Robinson

Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

Cider

First Henry Westons TV ad launched

17-May-2016 By Nicholas Robinson

Westons has launched its first television ad campaign — which kicked off nationally last week — for its Henry Westons Vintage cider brand.

Cider report

Cider continues to drive on-trade profits

10-May-2016 By Nicholas Robinson

Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits

Drinks

Cider trends: Make sure you're well stocked

04-Apr-2016 By Nigel Huddleston

With peak cider season on its way, Nigel Huddleston takes a look at what’s available for you to make sure your pub is the destination for thirsty drinkers.

Hobo Beer & Co enters cider category as Aspall acquires 'substantial' share

02-Mar-2016 By Ben Winstanley

Hobo Beer & Co is set to launch East Coast Cyder in cans across the on-trade as Suffolk-based cider company Aspall acquires a "substantial" share in the business.

Drinks

How Northern Ireland is becoming a player in the cider market

11-Nov-2015 By Pete Brown

Pete Brown likes his cider and knows where to go to get the best hit of apples, but he has now discovered a new source and encourages others to test the produce from Northern Ireland.

Best Cider Pub – The Crown Inn, Woolhope

10-Sep-2015 By PMA

The Crown Inn is one of those pubs that gives you a warm feeling the moment you arrive.

Cider Trends Summit 2015: The opportunity with apple

22-Jun-2015 By Sam Fielding

Following the phenomenal growth the cider category market has enjoyed over the last decade, Sam Fielding from Heineken UK argues producers should work together as a ‘cider community’ to keep the momentum going.

Event

Cider Trends Summit 2015: Exciting speaker line-up confirmed

03-Jun-2015 By Mike Berry

A raft of exciting speakers have been lined up for this year’s Cider Trends Summit — the Publican’s Morning Advertiser’s dedicated cider category event.

Speaker Q&A

Cider Trends Summit 2015: Q&A with Mike Beck, president US Cider Association

03-Jun-2015 By Mike Beck

Mike Beck, owner of Uncle John's Cider Mill in Michigan and president of the US Cider Association is delivering a keynote presentation at next month's Cider Trends Summit in Bristol. We caught up with him to find out more about the market stateside.

Rekorderlig launches Dry Apple Cider

24-Mar-2015 By Jessica Mason

Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.

BRAND LAUNCH

Carlsberg adds flavour to Somersby cider

24-Feb-2015 By Robyn Black

More than two years after its launch, Carlsberg is adding flavoured ciders to its Somersby brand.

Heineken enlists "Yarn Bombers" to prove cider is a winter drink too

25-Nov-2014 By Robyn Black

To prove cider is for winter, just as much as for summer, Heineken has enlisted a group of urban knitters, or yarn bombers, as part of its latest campaign for Bulmers.

Celebrating a fruitful cause

06-Nov-2014 By Pete Brown

Get the core details right and you could reap the benefits of commemorating the UK's Apple Day.

Heineken partners new community urban orchard projects

24-Oct-2014 By Mike Berry

Global brewer Heineken is backing new project called ‘Helping Britain Blossom’ aiming to restore over 100 orchards across the country.

New cider chief urges Government to support industry

10-Sep-2014 By Mike Berry

The new chair of the National Association of Cider Makers (NACM) delivered a strong message to MPs and government officials at a Westminster reception last night.

Beefeater celebrates 40th anniversary with retro menu relaunch

23-Jun-2014 By Elliot Kuruvita

To coincide with its 40th anniversary, Beefeater has relaunched its classic menu from 1974.

Two pub chefs in this week's Great British Menu national final

02-Jun-2014 By Jo Bruce

Two pub chefs are among nine chefs competing in the national finals of BBC Two’s Great British Menu 2014 starting tonight.

First fruit cider for Stella Artois Cidre - plus a move into draught

14-May-2014 By Robyn Black

Stella Artois Cidre has unveiled two firsts - a foray into the fruit cider category and a move into draught - as well as a drive to promote cider with food, and a new look.

Pub chefs in Great British Menu 2014 grand final

28-Apr-2014 By Jo Bruce

Two pub chefs are through to the final of Great British Menu 2014.

Carlsberg UK joins cider industry association

06-Dec-2013 By Mark Wingett

Carlsberg UK has joined the National Association of Cider Makers (NACM), following the launch of its Somersby cider brand in March.

Christmas drinks that will boost your sales

18-Nov-2013 By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...

Video: New TV campaign and toffee apple flavour for Sourz

01-Oct-2013 By Robyn Black

Maxxium is investing in its biggest campaign to date for its Sourz brand.

Should Brothers revive its Lemon cider?

21-Aug-2013 By Robyn Black

Brothers Cider is canvassing votes in what it is calling “the world’s most creative petition” to see if it should bring back its lemon flavoured cider.

Kingstone Press takes a walk on the Wild (Berry) side

29-Jul-2013 By Robyn Black

Cider maker Aston Manor has added a Wild Berry flavour to its Kingstone Press range, as it looks to bring new drinkers into the brand and category.

Norfolk cider shop changes name following Apple mix-up

18-Feb-2013

Technology has well and truly got the better of an independent cider retailer in Norfolk who has had to change the name of his shop.

Cider industry calls for 'restraint' on duty and regulatory stability

30-Jan-2013 By John Harrington

Cider industry leaders have called for “restraint” on duty and regulatory stability to help the industry succeed over the long term.

Aspall's targets record sales of Mulled Cyder this winter

11-Oct-2012

Aspall is predicting record sales for its Mulled Cyder this winter, which will be stocked in Fuller’s and Peach Pub Company outlets for the first time.

Cider categories introduced to the International Brewing Awards

25-Jun-2012 By Mike Berry

Two new categories for cider are being added to the International Brewing Awards for the 2013 competition.

The Big Interview: Henry Chevallier Guild, Aspall's Cider

19-Jun-2012

Henry Chevallier Guild was two days old when he arrived at Aspall Hall, the 15th-century moated house in Debenham, Suffolk occupied by his family since 1702.

Bulmers’ new Vintage Reserve

07-Mar-2012 By Matthew Moggridge

Heineken UK has unveiled its latest limited-edition Bulmers to celebrate the 125th anniversary of the cider brand

Posh pies for St Patrick's Day and Royal Wedding

11-Feb-2011 By Claire Dodd Claire

Pie maker Pieminister has launched two limited edition pies and a number of special offers for those wanting to celebrate St Patrick's Day, the royal...

Cider: Winter plans

25-Nov-2010 By Claire Dodd Claire

Aspall It was only ever going to be a matter of time before fruit cider made its way from the fridge to the bar. And leading the crusade is Aspall....

Exclusive: Magners launches its golden coldie

18-Nov-2010 By Michelle Perrett

A new version of Magners, one which is designed to be served without ice, will be rolled out in England and Wales next year. Magners Golden Draught,...

Aspall sets up 'Cyder Garden' in London pub

10-Aug-2010

A South London pub has become home to the first "Cyder Garden" set up by Suffolk producer Aspall. And more are planned in other pubs next year as...