A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Fruity future: fruit cider has the legs to go for miles

In association with Old Mout

Is there a future for fruit cider?

By Nicholas Robinson

It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?

Cash for kiwis: Old Mout launches campaign to save kiwi bird

What is the future for fruit cider?

By Nicholas Robinson

Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.

Apple & blackberry crumble: Eggleton's pub is ranked fifth in the UK's Top 50


How to make: chef Josh Eggleton's apple & blackberry crumble

By Daniel Woolfson

This traditional dessert by Josh Eggleton, chef-patron of the Pony & Trap, Chew Magna, will be a sound addition to any menu as the nights begin to draw in earlier. Extra points for serving fireside. 

Pub barters for beer

Pub barters for beer

By Nikkie Sutton

A Leicester pub is giving local fruit and veg growers the opportunity to barter their produce for beer.

Westons launches first Henry Westons TV ad


First Henry Westons TV ad launched

By Nicholas Robinson

Westons has launched its first television ad campaign — which kicked off nationally last week — for its Henry Westons Vintage cider brand.

POW! Cider is still packing a punch in pubs

Cider report

Cider continues to drive on-trade profits

By Nicholas Robinson

Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits

Cider trends: Make sure you're well stocked


Cider trends: Make sure you're well stocked

By Nigel Huddleston

With peak cider season on its way, Nigel Huddleston takes a look at what’s available for you to make sure your pub is the destination for thirsty drinkers.

Hawkes cider launch #appledonor campaign

Hawkes cider launch #appledonor campaign

By Laurie Macdonald

London cider producer Hawkes has launched a new marketing campaign inviting customers to trade apples for cider, called #appledonor.

Drinkers are starting to return to apple ciders, says Heineken UK's Sam Fielding

Cider Trends Summit 2015: The opportunity with apple

By Sam Fielding

Following the phenomenal growth the cider category market has enjoyed over the last decade, Sam Fielding from Heineken UK argues producers should work together as a ‘cider community’ to keep the momentum going.

Rekorderlig Dry Apple will be available on draught and in 330ml bottles

Rekorderlig launches Dry Apple Cider

By Jessica Mason

Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.

Apple Day: Testing the quality of the juice

Celebrating a fruitful cause

By Pete Brown

Get the core details right and you could reap the benefits of commemorating the UK's Apple Day.

Christmas cocktails offer a sales boost

Christmas drinks that will boost your sales

By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...

Fans are being asked to sign the

Should Brothers revive its Lemon cider?

By Robyn Black

Brothers Cider is canvassing votes in what it is calling “the world’s most creative petition” to see if it should bring back its lemon flavoured cider.

Bulmers Vintage Reserve will receive heavy on-trade support

Bulmers’ new Vintage Reserve

By Matthew Moggridge

Heineken UK has unveiled its latest limited-edition Bulmers to celebrate the 125th anniversary of the cider brand

Cider duty rise will have

Cider duty rise will have "serious consequences"

By Noli Dinkovski

Any government duty hike at next month’s budget will have “disproportionate and serious consequences” on the cider industry, a leading cider group chairman has claimed.

Cider: Winter plans

Cider: Winter plans

By Claire Dodd Claire

Aspall It was only ever going to be a matter of time before fruit cider made its way from the fridge to the bar. And leading the crusade is Aspall....

Magners Golden Draught: different taste profile

Exclusive: Magners launches its golden coldie

By Michelle Perrett

A new version of Magners, one which is designed to be served without ice, will be rolled out in England and Wales next year. Magners Golden Draught,...

Chicken and leek pie

Town and City adds pies to winter menu

By Lesley Foottit

Town and City Pub Company has added two more pies to its autumn/winter menu following the success of the range last year. Customers can tuck into...