Brand

Branding: JD Wetherspoon said it does not think of itself as a ‘brand’ after it was crowned a UK winner at the 2018 World Branding Awards (image: Stephen J Mason, Wikimedia)

JD Wetherspoon says it is 'not a brand'

By Emily Hawkins

Pub giant JD Wetherspoon said it does not think of itself as a ‘brand’, following its success at the 2018 World Branding Awards.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

One direction? Cider is expanding further into new formats

Cider

Cider is taking a new direction

By Nicholas Robinson

Packaged cider is growing in popularity among customers, but fridges and back bars are as tight on space as ever before. Getting the balance right could make or break your cider sales, Nigel Huddleston reports