Cask

Mixed cask: sales are up and down

Drinks List 2020

Top-performing cask ales in UK pubs

By Nicholas Robinson

It is not possible to replicate the cask beer experience outside the pub so if you can give customers the real thing, why would they want to even try to replicate it at home?

Hopeful of growth: Jaega Wise from Wild Card Brewery forecasts a rise in IPA and craft lager sales

Drink Tank

Wise views on IPAs and craft lagers

By Emily Hawkins

The popularity of IPA and lager is not set to fade anytime soon, according to Wild Card Brewery head brewer Jaega Wise.

Crunching the numbers: an in-depth look at the best performing brands and variants in every beverage category in the on-trade

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Make a splash: will cask ale sales rise again?

A mixed bag for cask ale sales

By Nicholas Robinson

The on-trade offers the optimum place to drink cask ale, yet despite all the work that goes into it, the category is still to realise its full potential – but there is light at the end of the tunnel

Super cool: Doom Bar goes for extra chilled appeal

Sharp’s trials Doom Bar Extra Chilled

By Nicholas Robinson

Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.

Big variety: 234 beers were on offer from 36 breweries at this year's City of Ale festival

Let's all drink beer in: Norwich

By Nicholas Robinson

Regional brewers and the pubs that sell their beers extolled the local values of Norwich’s beers at this year’s City of Ale festival, which has now celebrated its seventh year.

Go West: Marston's MD Richard Westwood talks cask debate

Big Interview

The man behind the cask: Marston’s MD on real ale

By Nicholas Robinson

Controversy is following cask ale of late. Brewers, fans and critics have all condemned the rise of substandard pints in pubs, as well as the fact much of the trade is selling the beverage too cheaply.