Make a splash: will cask ale sales rise again?

A mixed bag for cask ale sales

By Nicholas Robinson

The on-trade offers the optimum place to drink cask ale, yet despite all the work that goes into it, the category is still to realise its full potential – but there is light at the end of the tunnel

Super cool: Doom Bar goes for extra chilled appeal

Sharp’s trials Doom Bar Extra Chilled

By Nicholas Robinson

Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.

Big variety: 234 beers were on offer from 36 breweries at this year's City of Ale festival

Let's all drink beer in: Norwich

By Nicholas Robinson

Regional brewers and the pubs that sell their beers extolled the local values of Norwich’s beers at this year’s City of Ale festival, which has now celebrated its seventh year.

Go West: Marston's MD Richard Westwood talks cask debate

Big Interview

The man behind the cask: Marston’s MD on real ale

By Nicholas Robinson

Controversy is following cask ale of late. Brewers, fans and critics have all condemned the rise of substandard pints in pubs, as well as the fact much of the trade is selling the beverage too cheaply.

Image: the first barrier the cask-beer sector has to overcome

Cask ale: a glass half full?

By Jessica Mason

Cask ale has some difficulties to overcome, but with the correct application, it can maintain its rightful place at the bar of all good pubs.

The hip in hops: Choosing the right cask ale

Money Makers

The hip in hops: Choosing the right cask ale

By Adrian Tierney-Jones

Cask ale has transcended barriers by becoming popular with people of all ages and of both genders in recent times. Adrian Tierney Jones finds out which types you should sell.


Cask Report enters a new era

By Pete Brown

With cask now taking centre-stage in any new pub worth its salt, what became a bible for the cask-ale sector is evolving, as the PMA takes news of its impact down a different track