World Cup

St George's Day is a good opprotunity for pubs

The power of pub events

By Robyn Lewis

Robyn Lewis investigates how licensees can get customers in their pubs with a big event.

Carlsberg: official World Cup beer

World Cup to boost pubs' business

By Lesley Foottit

The World Cup is licensees' biggest opportunity to increase beer sales in 2010, according to Carlsberg UK. Last Friday's draw resulted in favourable...

World Cup matches provide a big boost for Britain's pubs

MP voices fears over free-to-air football

By John Harrington

The Government will be urged by an influential committee to re-think the policy of having all football World Cup matches free-to-air. That's the...

A to Z of World Cup success

A to Z of World Cup success

The grand kick-off is almost upon us - if you haven't done so already, now's the time to finalise all your plans for the world's biggest sporting event. NIGEL HUDDLESTON explores the options

Pubs ready for football fest

Pubs ready for football fest

By Ewan Turney

England's licensees prepare for World Cup boost with an extra 11million pints expected to be poured this Saturday.

Fever Pitch

Fever Pitch

Well it's just round the corner: it's the moment we've all been waiting for. That's right in just three short weeks it will be National Bike Week. In...

Beer we go

Beer we go

There are pubco and brewery sales types who are on their knees right now, praying England have a long run in next month's World Cup. Quite simply, a...

Up for the Cup

Up for the Cup

With the England squad announced, the World Cup countdown has well and truly started - so it's time to check your final preparations and make sure that you're

On the ball

On the ball

By Susan Nowak

Susan Nowak suggests celebrating the World Cup by serving beer and food inspired by the cities hosting the matches With just a month to go before the...

Dining Deutsch part 1

Dining Deutsch part 1

By Jo Bruce

The first game of the World Cup kicks off in Munich on 9 June. PubChef headed to Bavaria to explore the region's culinary scene and look at produce that might kick-start your menu during the tournament.Jo Bruce reports.

Bud rides World Cup wave

Bud rides World Cup wave

By Jo de Mille

Anheuser-Busch is backing its bid for World Cup sales success with a new 30-second TV ad for Budweiser. The advert, entitled "Wave", launches this...