Spirits & Cocktails

Planning ahead: operators need to differentiate their offer

Drinks planning: flavours of the months

By Michelle Perrett

January is traditionally not the easiest month in which to attract punters to the pub, but licensees should view it as an opportunity by finding the right drinks to sell – and the same goes for many other events throughout the upcoming 12 months.

Rum news: Diageo has stopped all advertising on Snapchat as a result of the ruling

ASA bans Captain Morgan Snapchat filter

By James Beeson

Diageo Great Britain has been banned from producing a Snapchat lens advertising its Captain Morgan rum brand, after the Advertising Standards Agency (ASA) ruled that the filter could appeal to under-18s.

On the up: rum sales rising fast

Rum sales hot on the heels of gin

By Nicholas Robinson

Sales of rum are expected to exceed the £1bn mark for 2017, just behind sales of gin, which totalled £1.2bn in the 12 months to September last year.

Big milestone: Diageo's 20th anniversary was celebrated globally

Diageo celebrates 20-year anniversary

By Nikkie Sutton

Drinks giant Diageo, which owns brands such as Johnnie Walker Scotch, Smirnoff vodka, Tanqueray gin and Guinness stout, has celebrated its 20th anniversary.

Whisky action: a versatile spirit in cocktails

In association with Diageo

3 whisky cocktails for winter

By Nicholas Robinson

Whisky is unlike any other spirit. Fact. It is complex, often mysterious, but sadly sometimes viewed in the wrong light by drinkers and even some bartenders as a stuffy, challenging liquid that is unyielding and impossible to use in cocktails.

Riding the wave: Guppo Campari UK is seeing success from premium spirits

What’s going on at Campari UK?

By Nicholas Robinson

Campari UK is at the centre of a perfect storm, riding the wave of growing demand for premium drinks from British pubgoers.

Absolut cocktail: the Porn Star Martini

In association with Pernod Ricard UK

Make the perfect Porn Star Martini

By Nicholas Robinson

There is nothing quite like a Porn Star Martini. Not only do you combine the freshness of passion fruit and pineapple with the richness of vanilla, wrapped up in a hit of vodka, you also get another drink on the side.

Duty frozen: tax on wine and spirits will not rise

AUTUMN BUDGET 2017

Wine and spirit duty to be frozen in Autumn Budget

By Nikkie Sutton

Duty on wine and spirits will be frozen rather than increase in line with inflation as planned, the Chancellor of the Exchequer Philip Hammond has announced at yesterday's (22 November) Autumn Budget.

The top brands to stock in your pub

The Drinks List: Top Brands To Stock 2018

By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

The right message: Drinkaware boss Elaine Hindal explains the real problem

Drinkaware: ‘We are not the booze police’

By Nicholas Robinson

It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...

Top to stock: The Drinks List goes live

The Drinks List: Top Brands To Stock webinar launches

By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

Epicentre: the capital boasts a fifth of the total number of distilleries in the whole of England

London re-established as gin capital of the UK

By James Beeson

London is now home to 24 gin distilleries - more than existed in the whole of the England in 2010 – according to new statistics revealed by the Wine & Spirit Trade Association (WSTA).

Fancy: premium products on the up again

Sales of better bevvies rise again in pubs

By Nicholas Robinson

Brits cannot get enough of high-quality drinks when visiting the pub, according to the latest research from CGA, which shows two in five consumers are now going premium.

Well matched: the popular tonic waters have been canned as separate products

Adnams develops its own tonic water

By James Beeson

Family-owned brewery and distiller Adnams has produced its own tonic water to accompany its range of gins and vodkas.

It will be all fright on the night with these drinks

Spooky Halloween drinks to serve

By Nicholas Robinson

Halloween-themed cocktails and drinks could be just the trick pubs need to treat their customers this year, as the festivity becomes ever more popular in the UK.

Gin doom? WSTA issues warning ahead of Budget

Gin boom could be ruined by tax increase

By Nicholas Robinson

A horrendous tax bill could choke the dramatic growth of the British gin industry if the Chancellor does not freeze duty on spirits, according to the drinks trade in a desperate plea to the Government.

How to avoid #ginproblems

International Gin and Tonic Day

10 real #GinProblems pubs can help customers avoid

By Nicholas Robinson

Brits have taken to Twitter to vent their real-life and sometimes worrying gin problems, which range from no tonic to too much gin choice. Here are 10 #GinProblems pubs can help their customers avoid this International Gin and Tonic Day.

Ghoulish: give customers a right fright on Halloween

Scare their pants off – top tips for Halloween in the pub

By Nicholas Robinson

Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.

Future picture: Cocktail Credentials ambassador Ben Reed outlined how to keep ahead of the curve with cocktails

Future Trends: Spirits

Separating cocktail fads from the future

By Nikkie Sutton

Cocktail trends can be tricky to predict, but having a process in place to help find the future patterns can pay dividends for operators.

Rum's punch: Ian Burrell believes a run on rum is down to enthusiastic bartenders

Future Trends: Spirits

Top bartenders ‘driving demand’ for rum

By James Beeson

Demand for rum is being driven by the enthusiasm of top bartenders and the growth in interest in cocktails, according to a leading global rum ambassador.

Emerging scene: the Japanese whisky market is a serious challenger to the old world

Future Trends: Spirits

Where next for whisky?

By James Beeson

The rise of products from the rest of the world market and an increased focus on personality are just two trends to look out for in the future of whisky, according to a leading spirits author.

Future trend: golden rum is predicted to overtake gin volumes in the next three years

Future Trends: Spirits

Rum will overtake gin as the next big spirit

By Nikkie Sutton

Golden rum will be the next big trend in the spirits category, outpacing gin in the next three years according to data insight experts CGA.

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