Thinking out loud: Ed Sheeran told licensees at the Saracen’s Head the Ale Trail is a great idea

Ed Sheeran hits Ale Trail

By Nikkie Thatcher

Pop star Ed Sheeran has completed the Brakspear Henley Ale Trail, which included stopping for a pint at the Saracen’s Head pub in the riverside town.

Perfectionism: customers will begin to justify premium price tags if you get your perfect serve right

What makes a perfect serve?

By Robert Mann

Getting your range of drinks is, of course, crucial but making sure you serve them correctly and with elegance will help maintain and even grow custom.

A leap of faith: Gareth Bath describes the multi-million pound Curious Brewery as a ‘cathedral of beer’

Big interview

Curious Brewery is as disruptive as anyone

By Stuart Stone

The difference between punk idealists BrewDog and Chapel Down’s Curious Brewery is not quite as vast as one might believe. Gareth Bath explains what’s happening with his new calling

On the up: the spritz continues to grow in popularity

Sponsored by Fentimans

The rise and rise of the spritz

By Adam Bloodworth

The spritz drink is right on-trend and something consumers already love but there’s more to it than the familiar Aperol Spritz and operators now have a glut of recipes and inspiration to draw on should they want to create memorable beverages this summer